A Huda Beauty pop-up store is coming to London. Having taken the beauty industry by storm over the last few years (the company is now worth a whopping 1.2 billion), it’s almost shocking to think that the beauty brand is only just opening a pop-up.
“You guys know I have been obsessed with London for ages” the brand’s founder and namesake Huda Kattan announced in a statement, “it really holds a special place in my heart and I literally couldn’t think of a more exciting place to have our first ever pop-up.”
The brand will be taking over Covent Garden to create a ‘Huda Beauty universe’, transforming the iconic East Piazza into a celestial, interactive, month-long pop-up shop inspired by her newest eyeshadow palette, Mercury Retrograde.
“I really wanted this to be super special, so my team and I are pulling out all the stops to make this the most fun and immersive pop-up ever,” Kattan added.
You’ll be able to get your hands on the sought-after palette along with the latest Huda Beauty products, and even some limited-edition pieces created just for the London pop-up. And if you’re one of the first 100 people to arrive, Kattan will be giving away goody bags to celebrate her retail debut.
Entry to the pop up is free, but places are limited so be sure to book an appointment before venturing out.