Fashion

8 Iranian-Owned Fashion Brands You Need to Know

BYKhaoula Ghanem

March 26, 2026

There are few cultures as enduring and visually rich as that of Iran. Rooted in one of the world’s oldest civilizations, Persian culture has long been defined by its mastery of craft, from intricately woven carpets and centuries-old silk production to poetry and architecture. Textiles, in particular, sit at the heart of this legacy, with weaving traditions dating back thousands of years. It’s no surprise, then, that fashion has become one of the most compelling ways this heritage continues to evolve. Iranian creatives, both at home and across the diaspora, are building on that foundation, often balancing tradition with a more contemporary point of view. From labels reworking traditional techniques to those pushing a more minimal, global aesthetic, below, the Iranian-owned brands you need to know right now.

ArdAzAei

Founded by Swedish-Iranian designer Bahareh Ardakani in Paris in 2022, the maison operates across both couture and ready-to-wear, with a clear emphasis on responsible production and high-level métiers d’art. Ardakani, who has a background in engineering, approaches design with a structural mindset, something that shows up in the brand’s sculptural silhouettes, geometric constructions, and intricate pleating techniques. Collections often draw on scientific and natural references, from mathematical forms to marine ecosystems, translating them into garments through complex fabrication and material innovation. At the same time, sustainability is built into the brand’s framework, with GOTS-certified materials and an emphasis on longevity rather than seasonal turnover. The result is a label that feels highly considered in both concept and execution, bridging Persian heritage, European couture savoir-faire, and a more analytical approach to design.

Maryam Nassir Zadeh

The brainchild of Iranian-born, New York–based designer Maryam Nassir Zadeh, the eponymous label has become a quiet mainstay of downtown fashion since its launch in the late 2000s. Born in Tehran and raised in Los Angeles, Zadeh studied textiles at the Rhode Island School of Design before opening her Lower East Side boutique in 2008, which quickly became known for its tightly curated mix of emerging designers, vintage pieces, and objects. The brand itself grew out of that same ecosystem, first gaining traction through its footwear—particularly its now-signature sculptural mules and sandals—before expanding into ready-to-wear and accessories

Paria Farzaneh

London-based designer Paria Farzaneh has carved out a distinct space within menswear by merging streetwear with traditional Iranian craft. A graduate of Ravensbourne University London, Farzaneh launched her label in 2017, quickly gaining attention for her use of handwoven fabrics, natural dyeing techniques, and references to Iranian dress codes and rural craftsmanship. Rather than treating heritage as surface-level inspiration, she works directly with artisans in Iran to produce textiles, bringing techniques like hand-dyeing and weaving into a contemporary context. The designer has also built a reputation through collaborations, working with brands like Converse and adidas, where she reinterprets sportswear staples through her lens.

Amiri

If you’ve paid any attention to hip-hop over the past decade, chances are you’ve seen a pair of Amiri jeans in rotation. Founded in 2014 by Iranian-American designer Mike Amiri, the Los Angeles-based label built its reputation on distressed denim, stacked silhouettes, and a distinctly rock-and-roll edge that quickly caught on with artists across rap and R&B. What started as custom stage pieces for musicians evolved into a full ready-to-wear offering, spanning everything from leather jackets to tailored suiting. Notably, Amiri was a finalist for the CFDA/Vogue Fashion Fund in 2018 and has since expanded into womenswear, footwear, and a growing retail presence globally.

Hushidar Mortezaie

When Bella Hadid stepped out at Cannes in a red keffiyeh dress, the look didn’t just go viral—it sent people digging through fashion archives. The piece was originally designed in 2001 by Iranian-American designer Hushidar Mortezaie as part of his cult New York label Michael & Hushi. Mortezaie, who co-founded the label in the late ‘90s, built a reputation for blending Middle Eastern references with downtown New York club culture, long before it was cool. His work leans into excess—collaged textiles, bold prints, layered symbolism, always with a clear political undercurrent, often addressing identity, diaspora, and representation. Pieces from Michael & Hushi have since become collector’s items, worn by everyone from underground creatives to mainstream celebrities, and even appearing in pop culture moments like Sex and the City and Fight Club.

Tara Zadeh

London-based accessories designer Tara Zadeh launched her namesake label in 2016, following an early career in law. Born in Iran and raised between London and Dubai, she draws on Persian architecture and symbolism, translating elements like archways and ancient motifs into the brand’s signature hardware and structured silhouettes. Rather than seasonal churn, the leather goods label focuses on a core set of styles, with each piece handmade in Italy using traditional techniques. Positioned within the contemporary luxury space, it has built a steady global presence without relying on overt branding, instead letting form and reference carry the identity.

PAIRI DAEZA

Founded by Iranian sisters Yasaman and Nastaran Rezaee, the Milan-based label is named after the ancient Persian term for “walled garden.” The brand draws on a clear mix of references, such as European fabrics, modern silhouettes, and ancestral Iranian techniques, with each collection developed in collaboration with marginalized artisan communities across Iran. This creates a system where traditional craftsmanship is not only preserved, but actively used to support livelihoods. The focus is as much on process as it is on product, with slower, more deliberate methods that prioritize the people behind the work. In that sense, PAIRI DAEZA operates with a wider purpose, using fashion as a way to sustain craft, provide income, and keep these techniques in circulation rather than letting them fade.

ZG Paris

Co-founded in 2025 by Mohammad Pooreskandarian and Shiva Zahed, ZG PARIS is a Paris-based label built entirely on upcycling, with every piece produced locally from reclaimed materials. Pooreskandarian, who started making clothes at 15 in Iran, approaches fashion through the lens of identity and lived experience, shaped by navigating both queerness and creative expression in a restrictive environment. That intent is clearest in the label’s FEMME VIE LIBERTÉ drop, a limited release of two T-shirts featuring Mahsa Amini and Nika Shakarami, whose deaths became defining moments of the 2022 protests in Iran. Rather than treating them as distant symbols, the pieces position their stories at the forefront, with the back referencing Iranian elemental motifs tied to the founders’ own heritage. Fifty percent of proceeds are set to be donated to women’s organizations in Paris, with the rest going back into production.

8 Iranian-Owned Fashion Brands You Need to Know

ArdAzAei

Maryam Nassir Zadeh

Paria Farzaneh

Amiri

Hushidar Mortezaie

Tara Zadeh

PAIRI DAEZA

ZG Paris

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8 Iranian-Owned Fashion Brands You Need to Know

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