French Jacquemus label is rumoured to be launching its first-ever line of Eau de Parfum by joining forces with Spanish beauty company, Puig. If the provincial brand has got us used to the sweet scents of lavender on their runways, the French designer is seemingly on his way to bottle this dazzling smell for us to enjoy the Mediterranean breeze from wherever we are.
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With reported plans to launch early next year, no official statements have been issued so far although many sources online have confirmed that the brand has already inked a deal with the Barcelona-based luxury house.
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Adding a new cord to his already extended ark, this much-anticipated move relentlessly proves how the Salon-de-Provence born designer continues to be a pivotal figure in the fashion industry. Steering his label into uncharted territory, Jacquemus is following in the steps of many fashion labels who have already established their own perfume lines.
Very excited about this piece of news, we’re confident that whatever sun-drenched fragrance Jacquemus will release is one that will surely remind us of the citrusy aromas and flavours of our childhoods – we can’t wait.
