Kate moss Mônot

Kate Moss Heads to Al Ula for Mônot’s Latest Campaign

Meet the Lebanese brand co-signed by Lizzo and Zendaya

Kate moss Mônot

Lebanon is going through its toughest economic crisis in decades, but there remains a glimmer of hope through its fashion scene. By now, you’ve heard of Lama Jouni and SuperYaya. But in 2020, it’s Eli Mizrahi’s label, Mônot, that should be on your radar.

Having made his Paris Fashion Week debut last March, Mizrahi proved he earned his place as a rising star. A quick look at his Fall-Winter 20/21 collection and it’s clear: the young designer does sexy right. Partly-architectural, partly-sensual, his collection—which holds a foundational order to it—captures a certain laid-back repose with a retro, couture-like touch.

Composed of skin-revealing shapes and playful proportions, his clothes speak to any woman. Mizrahi’s collections encompass everything from structured-but-easy day suits to leg-baring, exquisitely dramatic evening gowns.


Having dressed the likes of Zendaya and Lizzo, Mizrahi wants to be fully inclusive; but admits he has a preference for “bad girls”, as he told Vogue last Spring. So naturally, when choosing the face of his first-ever campaign, Mizrahi went for muse and unapologetic self-assured bad girl, Kate Moss.

Kate the Great, you showed me just what a star you are. You trusted me and jumped blindly into this project. You gave it your heart and soul and you were the keystone to making this campaign a success”, Mizrahi stated on an announcement post on his Instagram.

Iconic models Alek Wek, Amber Valetta, Candice Swanepoel, Jourdan Dunn, Mariacarla Boscono and Ju Xiaowen also appear in the campaign, which was shot in Saudi’s Al-Ula desert by Vogue Paris favourite Luigi and Lango. With such a polished first kick-off, it’s safe to say Mônot is about to be everywhere.


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