Paris Fashion Week (PFW) kicked off with a bang on Jan. 21 as Louis Vuitton, under the creative direction of Pharrell Williams, showcased its Fall 2025 Menswear collection in the heart of the City of Lights. Staged at the iconic Louvre Museum, the fashion spectacle drew in an assembly of fashion aficionados, celebrities, and the press—including Egyptian singer Bayou, K-pop star J-Hope, British actor Idris Elba, and Reggaeton legend J Balvin, among others— all eager to witness the unveiling of Louis Vuitton’s latest sartorial menswear explorations. Read on to discover five key takeaways from the Louis Vuitton Fall 2025 Menswear show.
The collection was a collaboration between Pharrell and Nigo
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Central to the showcase were the designs by close friends and frequent collaborators Pharrell Williams and Nigo, Kenzo’s menswear director, whose partnership dates back to their first meeting in Japan in 2003. This collaboration bore fruit in a collection that melded Pharrell’s Americana-inspired aesthetics—rugged denim, flared pants, preppy silhouettes—with Nigo’s Japanese-influenced details. Iconic Louis Vuitton pieces were reinterpreted with nods to Japanese tea ceremony textiles, boro-style wave patterns, and kasuri weaving techniques, each adding a refined artisanal touch to the collection. The new offering was a bit of a full-circle moment for the creative duo. Real ones will recall that Pharrell’s Louis Vuitton “Millionaires” sunglasses are his first design for the fashion house, co-created with NIGO in 2004, when the Parisian maison was under the helm of Marc Jacobs. The collection also featured “Phriendship” graphics showcasing Williams’ and Nigo’s faces, a nod to their long-standing friendship and creative partnership.
The runway served as a private auction
After revealing all 84 looks from the joint Louis Vuitton collection, the long-time friends and collaborators showcased select pieces from their own collections on stage, many of which are set to be auctioned. The Louis Vuitton Fall 2025 Menswear show was uniquely staged with 24 display cases arranged in a circle, their contents initially hidden behind frosted glass. As Pharrell and NIGO took their final bow, the glass cleared, unveiling a treasure trove of archival collectibles. These included items on loan from private collectors and pieces from the Louis Vuitton archives, alongside personal items from Nigo and Pharrell. Among Nigo’s contributions were an original Andy Warhol Campbell’s Tomato Soup print from 1978 and two sealed boxes containing mystery artworks, gifts from Takashi Murakami. Pharrell offered a glimpse into his personal collection, featuring vintage N.E.R.D. merchandise, bespoke jewelry from Jacob & Co., and his iconic tall Vivienne Westwood hat, a staple of his wardrobe in the early 2010s. If you’re looking to own a piece of this, keep an eye on JOOPITER, Pharrell’s digital-first auction house, where these items will soon hit the auction block.
BTS’s J-Hope and Don Toliver previewed their new song at the show
Louis Vuitton’s show hit all the right notes— literally. Opening with a stunning orchestral take on One-Winged Angel from Final Fantasy VII, the event went on to reimagine several iconic tracks with a classical twist, including three tracks produced by Williams: Bad Influence by Korean band Seventeen, The Weeknd and Playboi Carti’s Timeless, and LV Bag, featuring American rapper and producer Don Toliver and with K-pop giant J-hope. Unexpected but thoroughly enjoyed, the remixes also became a highlight of the show, highlighting how past and present constantly continue to meet under Pharrell’s leadership, can it be through music or fashion.
An unexpected lobster catch inspired Louis Vuitton’s latest motif
For most, 2025 is the Year of the Snake, but for Pharrell, it’s distinctly the Year of the Lobster. This latest collection sprang to life during Pharrell’s recent trip to Japan to visit Nigo. During a fishing outing, they unexpectedly snagged a lobster, inspiring this season’s playful easter egg motif. The lobster appears not only as unique one-off bags but also subtly embossed on the reverse side of the yellow-stitched tags typically seen on LV bags. This whimsical detail was creatively extended to shoes and other items in the collection.
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Louis Vuitton’s next big shoe?
What are thoooose? The Louis Vuitton creative director unveiled his newest footwear creation, the LV ButterSoft on the runway—featuring a super soft, cushioned design in luxurious, buttery leather with stylish yellow stitching. It comes in a whopping fifty colors and even has Pharrell Williams’ face on the tongue. Louis Vuitton’s latest footwear also includes the chunky LV Bubble — think oversized loafers, boots, and Mary-Janes in cool colors and prints like camo and two-tone leather. Then there’s the LV Remix, a tough, hiking-inspired shoe with braided laces and durable hooks available in a range of vibrant colors; and for those cold days, the LV Yeti mixes sheepskin and puffer material into a cozy boot that doubles as a slipper and comes in several styles, including a sleek all-black version.
