Skims by Kim Kardashian

Kim Kardashian’s Skims is Coming to the Middle East

The shapewear-turned-loungewear label is almost here

Skims by Kim Kardashian

It’s official, Skims is coming to the region. The shapewear-turned-loungewear label is launching on homegrown online retailer Ounass on December 17, marking its first global venture. 

The move comes as no surprise. Kardashian has always expressed her love for everything Middle Eastern, pointing out Dubai as one of her favourite travel destinations. 

 

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“I am excited for Skims to continue to expand and have a larger global presence. I can’t wait for Ounass customers to discover and try the products,” the entrepreneur and mom of four told Vogue in an interview. 

For the unfamiliar, Skims offers compressive shapewear designed by Kim Kardashian, who ventured into business years after cutting, dyeing, and sewing her own. Kardashian’s label took on the problem head on, offering a wide range of colours and designs, making the pieces—which were once largely only available in three shades of black, brown and beige, accessible to people of all skin tones.

 

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“I’m not that tan, so I thought, If I can’t find shapewear that’s dark enough for my skin tone—what are my friends doing? What is my daughter going to do one day when she’s older and wants to wear shapewear?” Kardashian previously explained in an interview with Glamour.

Today Skims is available in 14 different shades with sizing from XXS to 5XL. The label has also expanded into loungewear, offering a wide selection pajamas, tees, tanks and robes.

 

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