Kylie Jenner

Kylie Jenner’s Love Affair With Egyptian Designers Continues

The reality star has been spotted wearing yet another emerging brand

Kylie Jenner

Best known for being the world’s youngest female billionaire – any brand worn, endorsed or promoted on 23-year-old Kylie Jenner’s Instagram page (where she now counts a staggering 192 million followers), comes with more clout and visibility than any fashion magazine or newspaper the world over.

Over the last few months, Jenner has been spotted wearing a number of emerging Arab designers –more specifically hailing from Egypt. On Tuesday of this week, Jenner was spotted wearing a salmon coloured shoulder bag by upcoming Egyptian accessories brand Aliel, in a video posted on her Instagram. The brand, which is best known for their mock-croc leather handbags, which come in micro or macro sizes, come adorned with their now-signature heavy-beaded straps and chain detailing.

The bag is currently featured as part of EASTWAVE Concept: a virtual showroom and pop-up store that promotes 16 established and emerging designers from the MENA region and donates a portion of the proceeds to local NGO’s in Beirut.

Other Egyptian brands that have landed major co-signs from Jenner include fine jewellery brand Jacquie Aiche – the eponymous brainchild of LA-based part-Egyptian designer Jacquie Aiche – and Okhtein, the now-cult Egyptian accessories brand behind the sculptural bags that have been rocked by almost all of the Kardashian / Jenner clan including Kris and Kourtney.

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