LVMH Buys French-Moroccan Led Label Officine Buly



Luxury group Louis Vuitton Moët Hennessy (LVMH), has officially put their hands on the French perfume and cosmetics company Officine Universelle Buly, making it the 75th house to join the high-end corporation. 

The signature label, which is widely recognised for its unique scents and vintage aura, was relaunched by Ramdane Touhami and Victoire de Taillac back in 2014 and is now set to conquer new markets through their new owners. 

“Buly perfectly embodies the philosophy that we find in the Houses of the LVMH group, combining an incomparable heritage, craftsmanship and a unique experience in exceptional boutiques. Its refined products are very successful around the world and we will do everything in our power to ensure that this great family entrepreneurial adventure, led by Victoire de Taillac and Ramdane Touhami, continues to grow in the LVMH family,” said the CEO of the LVMH Group, Bernard Arnault. 

Initially founded by Jean-Vincent Buly in 1803, the married duo took over the brand and have been making big waves ever since. Far from being the first time they have managed to garner international attention, LVMH had already injected small investments four years ago into the brand, making this a natural next move considering its increasing potential.

The French-born Moroccan artist, creative director and entrepreneur decided to revisit the brand in an ambitious attempt to give the scented label a second wind. And the target seems to have been reached as the brand operates in over 25 stores all around the world, and that’s still not taking LVMH’s upcoming push into account. 

Safe to say that Touhami has a somewhat of a Midas touch as everything he lays his hands on turns into gold. But before getting here, life wasn’t the easiest for the trailblazer. From homelessness to being part of one of the world’s most powerful luxury houses, the road has been long but certainly worth trekking. We can’t wait to see the label grow further and blossom in the following times to come.

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