Ma3azef and B7L9 Dissect Arab Pop Culture in New Exhibition

Where the underground meets the mainstream

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Ma3azef’s imprint on the region is growing fast. The Arabic-only music magazine has partnered up with Tunis’s independent art space B7L9 for an exhibition that aims to put a spotlight on the Arab world.

Entitled New Affinities, the exhibition delves deep into Mark Fisher’s concept of popular modernism (which refers to culture that straddles both the experimental and the mainstream simultaneously) but in Arabic.

With the concept readapted to the region, the two creative collectives have created an intimate space that functions almost like a home, in an effort to explore and challenge the idea that anything experimental is often seen through a critical lens, whilst the mainstream becomes popular.

Curated by Ma3azef founder and editor-in-chief Ma’an Abu Taleb, alongside Sharjah Art Foundation’s deputy director Reem Shadid, the show explores pop modernism in the Arab world by bringing together pieces of work from the region that correlate with Fisher’s cultural concept.

From films, music, poetry, literature, dance, anime and fashion, New Affinities is showcasing pop modernist Arab works in all their mediums. The exhibition will also house Ma3azef’s office, library and radio station as an installation.

New Affinities, December 11 – January 25, 2020, B7L9, Bhar Lazreg, Tunis

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