“Serpenti to me is a symbol of femininity, transformation and rebirth, its symbolic nature dating back to Ancient Roman and Greek mythology,” says London-based Greek fashion designer Mary Katrantzou about Bvlgari’s emblematic symbol.
The ‘queen of prints’, as she’s dubbed for her exuberant and maximalist creations, introduced three jewellery-inspired iterations of the bag complete with a selection of silk scarves.
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In shedding its skin for a new phase of growth and renewal, the Serpenti is synonymous with the idea of metamorphosis. A personal meaning that inspired Katrantzou to breathe new life into the Roman jewellery’s iconic Serpenti Forever bag in a new chapter of the famed ‘Serpenti Through the Eyes of’ saga.
“Everyone experiences their own journey of growth and we all go through some type of metamorphosis through life,” the designer explained in a statement.
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The Serpenti Metamorphosis bag is a true Haute Couture masterpiece with whimsical intricate embroidery, visually depicting the transformation of a coiled serpent into a riot of flying butterflies.
The Top Handle bag sees the Serpenti’s elongated figure embodied in an unprecedented handle blended with an ultra-soft quilted nappa body. Both bags are adorned with Katrantzou’s interpretation of the renowned snakehead closure.
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Another standout piece is the Serpenti Metamorphosis Minaudière, a snakehead clutch with hexagonal detailing and drop-shaped eyes. It can be worn as a crossbody, on the waist, as a belt bag or even hand carried.
To follow in the notions of femininity, evolution and rebirth, the Greek designer chose Russian philanthropist and beauty icon Natalia Vodianova, a mother, a wife and entrepreneur to star in the campaign. She is seen in Haute Couture jumpsuits specially created by Katrantzou for the collaboration under the lenses of French fashion photographer Hugo Comte.
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“I immediately knew Natalia had to be the face. We both felt it would be wonderful to also partner with her charity, the Naked Heart Foundation to support their cause and communicate with our collaboration about the power of design to be meaningful,” the designer said.
