There’s Arab Fashion Council’s Arab Fashion Week, a newly launched Arab Men’s Fashion Week, and Saudi Fashion Week filling up the region’s cultural calendar—and it’s only getting more packed. Dubai is welcoming yet another fashion week with open arms.
Helmed by the Middle East Fashion Council (MEFC), the Middle East Fashion Week is set to play a key role in the growth of the local fashion scene. Taking place at Dubai’s Atlantis The Palm, the six-day event will help promote emerging designers with a special focus on sustainability.
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“Since inception in 2020, MEFC has positioned itself as the world’s first fashion council with sustainability as its core value and long-term objective,” CEO of Middle East Fashion Council Simon J Lo Gatto said in a statement before adding. “The platform was born from an inspiration to tackle climate change and pollution brought on as a direct result of the industry we love.”
Their program is the perfect testament to that. Moving away from the common calendar of fashion weeks, the MEFW will host more than just collection presentations. A three-day sustainable fashion forum featuring high-profile international speakers is in the works. It will be followed by three days of in-person fashion shows from international and regional designers, a gala dinner and more.
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“Middle Eastern Fashion Week has been created as a platform to allow designers to come together with a unique opportunity to showcase in Dubai and to reach audiences not only across the GCC, but also the larger Indian subcontinent and Europe.” J Lo Gatto added.
The participating designers have yet to be revealed.
Middle East Fashion Week will run between May 14 and 19
Main image: Bazza Alzouman
