It’s always nice to be the first person you know to don the next biggest thing in fashion, especially before the brand explodes into the mainstream. That said, with so many graphic shirts and tracksuits out there, it’s not always easy deciding which emerging labels are actually worth investing in. This is why we’ve decided to do the homework for you and spotlight the rising Middle Eastern and North African fashion brands to shop and support. From Lebanese label Lara Khoury to Egypt’s One of More, here are the 10 Middle Eastern and North African fashion brands to keep on your radar this year.
Rebel Cairo
Founded in April 2019 by mother-daughter duo Dalia Abbas and Dara Hassanein, Rebel Cairo is a contemporary North African local brand that effortlessly blends art and garment.Based in Egypt, the label fuses intuitive, fiery creativity with thoughtful, perceptive design. Driven by the desire to celebrate life’s little pleasures, the ready-to-wear collections are a hybrid of inspirations, forms, colors, and stories. From hand-drawn prints to meticulously-sourced fabrics, every creation is designed to add a dose of style to your wardrobe.
HALA
The Dubai-based brand is for women, by women. Founded by Hala Al Shammari, a third-culture Emirati proud of her heritage, HALA reflects the designer’s journey as an explorer of the world. Inspired by the grace of Lisbon and the opulence of Dubai, the brand creates non-seasonal pieces that are bold, timeless, and effortlessly chic. HALA’s designs connect minimalism with sensuality, elegance with ease, and strength with femininity—an approach that has solidified its place among the Middle Eastern and North African fashion brands to watch.
Isisdünya
Isisdünya, founded by Dunya Boukhers, is a Middle Eastern and North African fashion brand that bridges the gap between East and West. Born in Paris with Turkish-Algerian roots, Boukhers draws inspiration from the eclectic street culture of Paris’s diverse neighborhoods. Her designs celebrate the nuances of Arab culture and identity, creating pieces that are as cool as they are meaningful.
Double A
Double A, founded by sisters Ayah and Aliaa Aboutera, is a brand rooted in familial legacy and craftsmanship. Inspired by their father, a pioneer in Egyptian leather manufacturing since 1977, the Aboutera sisters are redefining leather fashion in the MENA region. Double A challenges the notion that leather is confined to winter, offering timeless pieces suitable for every season.
Mallakä
For leather and suede enthusiasts, Mallakä is a brand that epitomizes elegance and exclusivity. Each piece, crafted from 100% genuine leather, is a masterpiece of sophistication and style. From vibrant jackets to statement skirts, Mallakä’s collections are designed for those who dare to stand out in the evolving Middle Eastern and North African fashion landscape.
Dina Shaker
Alexandria-born designer Dina Shaker brings her fine arts background to the world of fashion. Her label, launched in 2013, is known for its transitionary, asymmetric, and oversized designs that reflect the strength and confidence of the modern woman. Inspired by modern art, architecture, and culture, Shaker’s creations are for the fearless, the self-assured, and the trailblazers who follow their own path.
One of More
Dubai-based One of More, founded by designer Engy Mahdy, is all about mindful consumerism. The brand crafts premium essentials that are durable, versatile, and accessible. With a focus on avant-garde fashion, One of More ensures that every piece is designed to last, promoting a sustainable approach to style without compromising on creativity.
Barraserb
Barraserb, a streetwear brand co-founded by Egyptian artists Marwan Pablo and Xander Ghost in 2023, is on a mission to elevate regional taste levels across multiple artistic practices. The name, which translates to “out of the herd,” emphasizes the importance of individuality and breaking away from the norm. With a focus on superior ideas and products, Barraserb is redefining creativity in the MENA region, one unique creation at a time.
Lara Khoury
The eponymous Middle Eastern fashion brand was founded by Lebanese multidisciplinary artist Lara Khoury who trained in Paris and worked with icons like Rabih Keyrouz and Elie Saab. The brand first made waves in 2010 with its avant-garde silhouettes. Over the years, it’s expanded into bridal and menswear, always staying true to its artistic, message-driven approach. After taking a step back following the Beirut explosion, Khoury came back stronger, relaunching with a fresh perspective—one that celebrates confidence, individuality, and a “Heightened Sense of Being.”
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