MILLE x BURBERRY present CATCHING TIME

A film by Abdulla Elmaz

During this otherworldly time of collective solitude, our imaginations have become both a source of comfort and escapism. In a new film created by MILLE WORLD, in collaboration with Burberry, artist Abdulla Elmaz—whose dream-like surrealistic work has become a staple within the fashion industry— explores the idea of escapism paired with digital solitude.

In this film, our protagonists find solace in their digital avatars, spending their time contemplating a life spent through screens. But what happens when the glass is shattered and the display turns into a portal? Welcome to Elmaz’s virtual Burberry universe, where solitude no longer exists, and anything is possible. 

Featuring the British fashion house’s new it-bag ‘The Pocket Bag’, which is inspired by Burberry’s historic archives, the film sees the pocket bag evolve into a vital key to unlock our collective imaginations. 

With a cast that is comprised of model and graphic designer Zeid Jaouni, Faten (Fay) Suleiman, and henna artist Azra Khamissa (who is accompanied by her bespoke TB-logo henna) – the film sees the group dive into the world of Burberry’s new ‘Pocket Bag’, unraveling a fantastical real-life metaphor for finding one’s inner peace.

MILLE x BURBERRY CATCHING TIMEMILLE x BURBERRY CATCHING TIME Henna work by Azra KhamissaHenna work by Azra Khamissa

MILLE x BURBERRY CATCHING TIME behind the scenesBehind the scenes

 

A film by Abdulla Elmaz

Directed by Zeus Merhi

Creative Producer: Sofia Guellaty

Executive Producer: Myriam Djelouat Benaroya

Makeup: Athina Doutis

Hair: Jordan Robertson

Set Design: Aces of Space

Logistics: At Your Service Productions

Head Runner: Yashraj Chhatwani

Assistant: Sarah Shelbaya

Catering: 1762

Post-Production: Mile TV

VFX: Redbolt

Social Media edits: Seif Ben Othman

 

SPECIAL THANKS

Sofitel Dubai The Obelisk
Instagram:
@SofitelTheObelisk
Facebook: /SofitelTheObelisk

Al Serkal Avenue
Instagram:
@alserkalavenue
Facebook: /AlserkalAve

Elmarsa Gallery
galerielmarsa.com

El Seed Studio
elseed-art.com

Joseph at Brinks Fine Art Services
brinksfineart.com

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