MILLE’s Curated Guide to the 12th Edition of Sole DXB

The performances, brands, and booths not to miss

Mille Team

November 29, 2024

Mille Team

29/11/2024

Art & Culture

Sole DXB is back! As the cultural moment of the year in the Middle East, the three-day festival has built a rep for effortlessly blending music, art, and fashion into one big, unapologetically cool celebration. Think local brands to discover at every turn, talks that’ll actually keep your attention, hands-on workshops, interactive basketball games, and an atmosphere that’s just pure good vibes.

Now in its 12th year (yes, it’s been that long), Sole DXB is taking over Dubai Design District from Dec. 13–15. The lineup? Still rolling out, but expect the kind of headliners, DJs, and brands that’ll have you texting your group chat in all caps. If you’re already planning your fits and playlist, we’ve got you covered with our essential guide to make sure you make the most out of the event.

Performances to Catch

The festival lineup this year is bursting with fresh international and local talent, showcasing a mix of diverse genres and styles. With so much incredible music packed into the schedule, it’s virtually impossible to catch every act. That’s why we’ve done the legwork for you, curating a list of the sets you won’t want to miss, from rising stars to iconic headliners.

James Blake- Dec. 13

Tems- Dec. 14

The Roots- Dec. 15

Mansur Brown- Dec. 14

JID- Dec. 14

DJ Questlove- Dec. 15

Marwan Pablo- Dec. 14

Tul8te- Dec. 14

G-Salih- Dec. 15

Ezra Collective- Dec. 14

Where to Shop

While you’re waiting for your favorite artist to hit the stage, the three-day event offers plenty of shopping opportunities to keep you entertained. Whether you’re looking to snag a unique piece from rising homegrown talent to remember the weekend by or simply indulge in a little retail therapy, the festival’s shopping scene has something for everyone. Read on for the booths you need to stop by.

Sure, Ok

Dubai-based designer Zahra Khamissa’s maximalist label serves vibrant, one-of-a-kind pieces, from exclusive tote bags to whimsical hair accessories.

Qasimi

Expect unisex pieces that marry bold silhouettes with understated elegance.

Finchitua

Ethiopian heritage meets Dubai-inspired design in this label’s NeoNomad collection.

ATLAL FROM GALBI

The minimalist brand draws on Algerian culture for its contemporary yet nostalgic designs.

Paria Farzaneh

The British-Iranian designer challenges Western narratives with bold creations that mix both heritages.

Suez Studio

Showcasing Arab heritage through reimagined textiles, this London-based brand offers exclusive pieces at Sole.

Kismet by Milka

Debuting at Sole, this Istanbul-born luxury jewelry brand offers an exclusive personalized piercing experience, with professionals advising on placement and styling for the perfect curated ear look.

Where to Eat

Fuel your festival experience with a diverse array of dining options that cater to every craving. From food trucks serving up street-food favorites to gourmet stalls offering elevated culinary delights, there’s no shortage of delicious bites to keep you going throughout the day. Here are our suggestions.

SWEY x One Life

Local eyewear brand SWEY is teaming up with One Life Kitchen & Café to reimagine the gas station store. Expect sick glasses and gastronomy all under one roof.

FIX x Deliveroo

Those looking to get their hands on Dubai’s viral chocolate will be happy to know that FIX will offer a unique pop-up in collaboration with Deliveroo so you can indulge in their famous chocolates, in addition to picking up personalized bags, and scoring exclusive FIX merch.

Rascals Deli

For the second year in a row, Rascals is teaming up with Hello Kitty for an exclusive pop-up during Sole DXB. In addition to an adorable Hello Kitty-inspired menu, visitors can also shop exclusive super cute merch.

Don’t Miss

In addition to the stellar performances, shopping opportunities, and mouthwatering food, Sole DXB will also host a lineup of can’t-miss experiences designed to elevate your festival weekend. From panel discussions with industry trailblazers to live art installations and interactive workshops, there’s something to inspire and excite everyone.

Shoot with Hassan Hajjaj

Two lucky attendees will join the renowned artist backstage to capture exclusive BTS moments and local artists. Entries close on Dec. 4—don’t miss your chance.

The Barber Next Door

Need a quick trim? This contemporary barbershop pop-up will keep you sharp all weekend. Walk-ins are welcome, but bookings are recommended.

Ticket Info

Tickets are on sale now, with options to suit every budget:

General Admission: $126 (460 AED/SAR)

VIP Access: $196 (700 AED/SAR)

Front-Row Weekend Passes: $225 (825 AED/SAR)

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