As they prepare to host the 10th edition of Modest Fashion Week (ADMFW25), organizers have just unveiled all the key details about their highly anticipated event, set to take place from April 14 to 16. Scheduled to get underway on Saadiyat Island, Abu Dhabi, the forthcoming event will bring together brands and designers from over 10 countries to showcase their latest sartorial works under the theme: “Celebrate Modesty, Celebrate Diversity, Celebrate Yourself.”
Held in collaboration with Think Fashion and Miral Destinations — a subsidiary of Miral and the official trade and promotional partner for Saadiyat Island Abu Dhabi — Modest Fashion Week 2025 aims to build on the success of previous editions in Istanbul, Dubai, London, Riyadh, Amsterdam, and Jakarta by featuring over 30 fashion shows, a flurry of high-profile networking opportunities, and a myriad of thought-provoking discussions, offering an unparalleled experience for attendees from all over the world and all walks of life.
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“Modesty is not just a style, it is a statement. Modest Fashion Week is more than a runway; it is a global movement,” said Ozlem Sahin Ertas, CEO of Modest Fashion Weeks by Think Fashion. “This 10th global edition in Abu Dhabi is a true testament to the impact of modest fashion worldwide. We are honored to collaborate with Miral Destinations to bring this extraordinary event to life on Saadiyat Island Abu Dhabi, a place that embodies the perfect blend of culture, luxury, and innovation. We extend our heartfelt gratitude to our community and partners for their continued trust and support in making this a truly historic celebration,” she added.
In addition to showcasing global talent, over 100 influencers and media representatives are expected to attend ADMFW25’s anniversary event, adding to its dynamic atmosphere by way of a star-studded lineup of opinion leaders and trendsetters, including Halima Aden, Mariah Idrissi, and Rawdah Mohamed, who will participate in runway presentations, exclusive discussions, and immersive experiences, all designed to celebrate the diversity and future of modest fashion.
