A year after breaking the internet with his perfect-for-Instagram fuchsia runway (which snaked through a sprawling lavender field), it should come as no surprise that Jacquemus decided to blow up Instagram once again by going physical this season, despite Paris Fashion Week officially happening online.
The now-cult designer presented his S/S 21 collection, entitled “L’Amour”, in a dreamy wheat field outside of Paris, and once again, Jacquemus resurrected intimate memories from his Provincial childhood onto the runway.
Jacquemus’ shows are always deeply personal and hold great sentimental value to him. His main source of inspiration is usually his own life, from his fond memories of his late mother and the South of France to his models, who he often considers close friends and uses every single season.
But his models aren’t just friends or colleague — they’re literally muses for the French designer. For his F/W 21 collection, Jacquemus tapped Laetitia Casta—an iconic 90’s French model—to open his show, a model he was obsessed with as a child.
But the Jacquemus girl squad isn’t restrained to the classical archetype of the French girl. Moroccan models Imaan Hammam, Nora Attal and Malika Elmaslouhi also walked the SS/21 show, respectively wearing an off-white jumpsuit, a skirt and cropped blouse ensemble with high-waisted trousers and a matching bra.
Imaan Hammam
Nora Attal
Malika Elmaslouhi
Other regulars such as Adut Akech, Anna Ewers and Mona Tougaard appeared on the catwalk, which was streamed on the brand’s Instagram to its 2.4 million followers.
Missed the show? Don’t worry, head to Jacquemus’s website now to watch it.
