Myriem Boukadida Stars in Pasquale Bruni’s Anniversary Campaign

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Celebrations are in order for Italian luxury label Pasquale Bruni as the fine jewelry brand just marked its 65th anniversary. To honor the milestone occasion, the brand released a new campaign, bringing its iconic Giardini Segreti collection back into focus. Starring Tunisian model Myriem Boukadida, the campaign revives the line nearly 10 years after it was first unveiled.

If the name rings a bell, it should. Boukadida has, slowly but surely, been building a solid presence across both runway and editorial, working with brands like Prada, Miu Miu, and Guess, while also walking for couture names including Georges Hobeika and Tamara Ralph. On the editorial front, the Paris-based model appeared in the pages of VogueSchön!, and L’Officiel, among others.

 

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As the brand puts it, “Boukadida’s singular beauty—shaped by a harmonious blend of Italian, Arab, French, and American influences—perfectly mirrors the brand’s refined, international spirit.” They added: “Through this collaboration, Pasquale Bruni articulates a contemporary vision of beauty: inclusive, multicultural, and deeply rooted in identity.”

Here, she steps into Pasquale Bruni’s imagined world of “secret gardens,” a space rooted in nature and introspection. For 2026, the maison envisions a harmonious universe in which jewelry transcends simple ornamentation, becoming a living extension of the body. Made out of 18kt white gold and white diamonds, the collection includes rings, necklaces and earrings designed in petal-like forms and shapes, offering an almost poetic interpretation of nature geometry.

The collection is already available online.

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