Nancy Ajram has just been announced as Tiffany & Co.’s new brand ambassador. The Lebanese popstar who gave us Enta Eih and Ah W Nos is the first Arab woman to serve as the face of the luxury jeweler. “It is a great pleasure to work with Tiffany & Co. and to collaborate with a House, which dedicates itself to innovation while also cherishing craftsmanship,” said Nancy Ajram in a press statement. “I have long been fascinated by Tiffany &Co., its incredible archives, and the intriguing stories hidden in so many of its magnificent pieces, and with every new collection I find myself mesmerized all over again,” she added.
Ajram joins in the footsteps of actresses Anya Taylor-Joy and Tracee Ellis Ross, and international superstar Beyonce, who have all served as brand ambassadors for Tiffany & Co.
Her appointment comes just weeks after the storied American jewelry house unveiled its new high jewelry capsule collection inspired by pearl-diving in the Middle East in Doha for the first time. For her first campaign with Tiffany & Co., the Lebanese singer appears adorned in creations by Jean Schlumberger, who famously collaborated with the House to create designs, including the original Bird on a Rock brooch in 1965, which was reinterpreted using natural saltwater pearls sourced in the Gulf region and acquired from the private collection of Qatari businessman and leading authority in natural pearls Hussein AlFardan in the label’s new capsule.
