Long gone are the days when influencers were considered secondary figures to the industries they orbited. Now central to how many of them move, develop, and even thrive, Internet personalities are, to a large extent, the cultural conduits through which trends are born, taste is made, and relevance is determined. At different intensities around the world, content creators, as well as the culture that forms around them, exist within frameworks essential to how the World Wide Web breathes and operates. And the northern part of the African continent is no exception to this dynamic, having also emerged over the past decade or so as a space that has given room to new forms of online expression.
Across disciplines and platforms, new voices are being heard anywhere between Casablanca and Cairo. Below are nine names you should have on your radar right now.
Aya Mohamed (EGY)
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CAT: Fashion / Cinema
Emna Sellimi (TUN)
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CAT: Beauty / Fashion
Iyas Begriche (ALG)
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CAT: Culture / Lifestyle
Shahd Batal (SUD)
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CAT: Beauty / Fashion
Malak Badawi (EGY)
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CAT: Lifestyle / Entertainment
Karim Chater (MAR)
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CAT: Fashion
Ilef Baatout (TUN)
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CAT: Fashion / Skincare
Fahd EL (ALG/EGY)
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CAT: Fashion / Comedy
Yahya Khaddir (MAR)
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CAT: Comedy / Lifestyle
