Off-White is Finally Opening a Store in Dubai

Virgil Abloh is making his mark on the Middle East

Since launching in 2013, anyone in Dubai looking to score the latest gems from Off-White has probably been left massively disappointed by the stock that’s available. Until now that it. The brand that’s adored by hypebeasts, the Jenners, the Hadids, and every Virgil Abloh fan, is finally opening up a permanent space in the Gulf city.


The announcement came in the form on an Instagram post via what appears to be the store’s official page. The photo reads “opening soon”, with a caption marking “October 2018” as its opening date.



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Off-White™️c/o “Opening Soon” October 2018 Dubai @virgilabloh #offwhite#virgilabloh

A post shared by Off-White™️ Dubai (@off___white___dubai) on

Fans from all over the region flocked to the Instagram post to share their excitement about the announcement, with comments varying from ‘finally’!’ to “the best news of 2018”.


Another photo, taken at Dubai Mall’s newly opened Fashion Avenue extension, was posted on the Instagram page showcasing the storefront which reads “IRONICALLY UNDER CONSTRUCTION”.


The Dubai location will become the label’s 25th store—the rest of which are located everywhere from North America to Hong Kong. It will be the first of its kind in the region and a long overdue move considering both Virgil Abloh’s fanbase across the Middle East, and the Gulf’s uncontested purchasing power.


Details on the store’s interior have yet to be released, but the boutique is confirmed to offer their latest SS19 collections, and even an exclusive capsule collection.

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