After Gucci, Louis Vuitton and Burberry, Off White is also riding the wave of labels offering a specifically created line of clothing for the holy month of Ramadan. The late Virgil Abloh’s brand is now tapping into new realms of fashion by catering for the Middle Eastern market while also introducing itself into the competitive world of cosmetics and beauty.
Comfort and elegance are at the forefront of this new collection as the Milan-based brand’s capsule takes on various interpretations of modest fashion mirroring the industry’s trend of focussing on the Middle Eastern region.
The presented line includes 17 pieces ranging from hoodies to t-shirts, jackets, pants and accessories. Recently made available for purchase online as well as through a handful of selected stores in the GCC, the four-arrowed logo has, through this tailored collection, played with its usual monogram prints and coated its designs with some gold embroidered details, emerald greens dabs and subtle shimmery touches.
From tailored suits to lavish loungewear, the new collection brings a slew of looks that fit every occasion. And there’s more on the way.
Slicing through the uncountable amount of brands that are now involved in the beauty industry, Off White will also be jumping on the packed bandwagon with an introductory line of makeup and fragrances. Since their debut-fragrance collaboration with Byredo a few years ago, ‘Paperwork’, as their newest endeavour is called, will mark the label’s return into the world of scent and launch into the cosmetic’s.
Four glassed bottles, labelled from one to four and individually priced at $185, have been made available through a ‘lab-like’ imagery that reeks of Abloh’s utilitarian blueprint. Six nail polishes, six pigment sticks in assorted colours, and several face stencils are also accompanying this new package that can be purchased on the official Off White website.