Our Favorite Ramadan Campaigns and Collections This Year

Enter the holy season in style

Ramadan is here, which means our inboxes are inundated with news and images of the latest Ramadan collections and campaigns from international and local designers geared towards the Muslim consumer observing the Holy Month. After Italian fashion house Dolce & Gabbana became the first luxury label to unveil an exclusive capsule of abayas tailored specifically for Muslim shoppers in 2016, a number of designers and brands have decided to follow suit in recent years and cater to the growing luxury consumer in the Middle East by incorporating annual Ramadan collections to their already existing lineup of pret-a-porter, pre-fall, resort, and couture. From Miu Miu to Louis Vuitton, read on to discover some of the standout Ramadan 2023 collections brought to you by our inboxes.


Rising catwalk star Amira Al Zuhair and Palestinian model Qaher Harhash are photographed by Dario Catellani in Prada’s latest Ramadan campaign, wearing striking ready-to-wear pieces, now available online at prada.com as well as in Prada boutiques across the GCC. Womenswear includes embellished silk blouses, gowns made from weightless fabrics, stylish bags, and leather sandals, while the men’s selection consists of blazers and loose trousers in warm, earthy hues inspired by the glow of fajr that follows the dark and signals the start of a new day.

Miu Miu

The Italian fashion house tapped Tunisian actress and model Myriem Boukadida to showcase its latest selection of ready-to-wear, bags, shoes, and accessories curated for Ramadan and Eid. The campaign, which was lensed by The Freaks, was shot against a contemporary backdrop bathed in golden evening light and features portraits of Boukadida wearing evening suits in tweeds or embroidered with sequins, vintage-inspired silk georgette dresses, jewel-encrusted sandals and Maryjanes, and two new bag shapes.

Van Cleef & Arpels

In addition to creating designs that suit the unique tastes of the Middle Eastern luxury consumer, brands also typically tend to collaborate with Arab talent when it comes to their Ramadan collections and campaigns. This year, French high jeweler Van Cleef & Arpels teamed up with Algerian calligrapher Fella Malou to help convey one of the biggest themes of the Holy Month: harmony. The light calligrapher and digital artist is known for modifying the perceptions of movement and space-time by alternating between physical and virtual worlds. Her virtuosity allows her to write several languages upside down and in space. Alongside French illustrator, Charlotte Gastaut, Malou helped bring Van Cleef & Arpel’s Lucky Springs creations to life this Ramadan.


The e-tailer unveiled a stunning new Modest Wear campaign for Ramadan with capsule collections from over 20 regional and international designers, available to shop exclusively on Farfetch throughout April. In addition to ready-to-wear pieces, the exclusive collections also feature fine jewelry, footwear, and homeware. Some of the participating designers include the likes of Bambah, Baruni, Dina Melwani, JW Anderson, Oscar De La Renta, Off-White, Saiid Kobeisy, Shatha Essa, Taller Marmo, and Versace to name a few.


Ramadan means that our calendar is going to be overfilled with invites to iftar and suhoor gatherings, meaning that a well-stocked wardrobe of elegant and stylish kaftans, abayas, dresses, and skirts are a must. However, no outfit is truly complete without statement jewelry. Sustainable jewelry label ByMystique, founded by Iman Fawaz, recently launched a new collection inspired by the constellations for Ramadan, to help you elevate your look. Available at Abu Dhabi’s luxury department store, Tryano, the collection features two locket necklaces handcrafted out of 18k gold. What’s more, the lockets can be personalized with a choice of all twelve Zodiac constellation motifs that will be engraved and embellished with sparkling diamond.

Louis Vuitton

Moroccan-Italian model Malika El-Maslouhi stars in Louis Vuitton’s new Ramadan campaign. The catwalker features in the advertorial, lensed by Carlijn Jacobs, wearing a selection of ready-to-wear creations that would ensure title of “best dressed” at any suhoor or iftar gathering. Standout looks include a brown belted shirt dress with the LV logo all throughout. The iconic monogram also features in the paneling of a knitted cardigan. In addition to skirts in ivory lace and elegant full length dresses, the capsule also includes jewelry, footwear, fragrances, and handbags.


LaDoubleJ_High Summer 2023 by Amina Marazzi ramadan campaign
This Ramadan, LaDoubleJ wants to help you step your kaftan game up by releasing a capsule of unique styles just in time for the holy season. Opt for a look with a stand-up collar, long sash at the back, and draped waterfall sleeves, or reach for the kaftan with plunging V-neckline, highlighted by stitching detail and breezy long kimono sleeves. The Cascata Kaftan can be worn in four stylish ways— tied in the front, tied in the back, totally cinched, or totally loose for effortless bohemian glamour— while a silk dress in a Napoli-inspired print can be dressed up with statement jewelry or a chic pair of leather sandals. In addition to kaftans, LaDoubleJ also introduced a lineup of festive homeware that will undoubtedly impress your dinner guests.


Yara Alhogbani, the first female tennis player to represent Saudi Arabia professionally on an international level was invited alongside Emirati designer Mariam Al-Remaithi and Kuwait-based Lebanese actress Laila Abdallah to demonstrate the essence of community, spirituality, and femininity that is synonymous to Messika in the jewelry label’s latest Ramadan campaign. In an intimate and private setting, the women took turns sharing invaluable lessons and advice they learned on their self-made paths to success while sporting iconic pieces from Messika’s fine and high jewelry collections, that accentuated each of their unique personalities and style.

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