Panel talks are undeniably the cornerstone of MDLBEAST XP. Drawing a dynamic mix of attendees—from artists and managers to aspiring industry professionals—those eager to learn, exchange ideas, and network came together with the aim of shaping the future of the music industry and ensure our next steps not only pave the right path forward but also align with the unique needs of the region.
Now in its fourth edition, XP has relentlessly strived to centralize all there is to know about the world of singing and songwriting, in any of their many forms, in one place. Inviting some of the region’s and world’s most insightful voices, offering their expertise to an audience hungry to expand their knowledge and connect with like-minded creatives. True to its ethos, this edition left no stone unturned, diving deep into every facet of this art form.
Held between Dec. 5-7 at JAX District in Riyadh, the annual three day gathering masterfully blended talent and expertise. It welcomed some of the most esteemed and forward-thinking figures in the realm of music, transforming Saudi Arabia into the ultimate destination for anyone with even a passing interest in the region’s sonic scene. And if you’re part of those who weren’t lucky enough to attend— don’t worry, we got you.
Invited to experience the Arab world’s most comprehensive event dedicated to advancing music across the Middle East, North Africa, and beyond, we knew it was only fair to catch you up on the highlights. For those who couldn’t attend, we’ve rounded up some of the most thought-provoking panel discussions we carefully sat through—ensuring not a single insightful moment went unnoticed.
Below, the top six talks we attended at MDLBEAST XP 2024.
SOCIAL MEDIA: WHY DOES IT MATTER?
Social media is undeniably transforming the music industry, becoming essential for promotion, fan engagement, and influence. This panel explored how platforms like Instagram, TikTok, and X shape careers, build fan bases, and help create viral hits. Experts shared tips on how to leverage algorithms and maintain authenticity in our increasingly digital world.
SPOTIFY PRESENTS: BRIDGING THE GAP BETWEEN ARTISTS & INDUSTRY
Roundtable discussion on the evolving relationship between artists and the music industry, with a focus on Spotify’s role in supporting global talent. They explored the challenges artists face and discovered how Spotify’s tools can help bridge gaps and foster growth. Featuring insights from artists and their representatives, this session offers a deeper look at the role the streaming platform has today in the modern music industry.
MAN VS. MACHINE: BALANCING CREATIVITY AND AI IN MUSIC
AI is changing the way music is created, blending technology with creativity. This panel explored the balance between human artistry and AI-generated music, discussing how AI tools enhance creativity, the ethical challenges of AI in music, and its impact on composition and performance. Experts from music and tech shared insights on how musicians and AI can collaborate to push boundaries, explore new possibilities, and preserve the spirit of human creativity amidst the robotization of our world.
THE NEW BLUEPRINT: HOW MARWAN MOUSSA IS SHAPING EGYPTIAN HIP-HOP
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An exclusive deep dive into the world of Marwan Moussa, one of Egypt’s top rappers. Known for his bold, genre-pushing sound, Moussa has revolutionized his home country’s hip-hop scene while increasing its reach and appeal. This session explored his creative process, how he balances multiple roles, and the role of collaborations plays in his present-day success.
RHYMES AND DREAMS: THE JOURNEY OF BAS WITH DREAMVILLE RECORDS
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Here, with Bas, the panel dove into his artistic journey and explored how Dreamville Records has played a key role in his career. The panel looked at his unique mix of hip-hop, Afrobeat, and storytelling, and how his upbringing and life experiences influenced his music.
UNLOCKING YOUR FULL POTENTIAL ON YOUTUBE
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With YouTube’s Head of Music for Europe, Middle East and Africa Dan Chalmers, attendees discovered the power of YouTube Music, which to this day remains one of the most vital platforms for artists and creatives to kickstart their careers, connect with fans, build communities, and reach audiences worldwide.
