When the postman dropped off a box from Prada, we were initially baffled by the contents—a metallic pipe emblazoned with the Italian label’s logo. This mysterious invitation, as enigmatic as it was unique, left us puzzled. Our confusion only cleared when we entered Fondazione Prada for the brand’s hotly-anticipated Fall 2025 Menswear show, where suddenly, everything clicked and began to make sense.
The steel pipe, which initially seemed eccentric and odd, was in fact a nod to the industrial-themed decor we encountered inside of the luxury Italian label’s headquarters, where raw materials and a utilitarian aesthetic transformed the typically minimalist space. The setup spanned two floors, with guests seated on either side of an iron-clad pathway engraved with the brand’s logo and covered with a blue-hued carpet, a touch added by costume designer Catherine Martin. Models began their descent from the top of this chrome-colored structure, gracefully moving down through each floor via a purpose-built staircase, showcasing the new collection draped over their shoulders or cinched around their waists.
As the room’s speakers began to hum, signaling the start of the presentation, those not perched up top were left in suspense—unable to see but overly eager to discover what was unfolding upstairs. On the edge of our seats all throughout, the second the show began, it had us fully hooked, and pondering every detail. Here’s what went down:
Korean celebrities are the real stars of today
… Of course, Prada already knows this, which is why they have tapped an array of celebrities from South Korea as official brand ambassadors, including actor and model Byeon Woo-seok, NCT’s Jaehyun, and lead singer of aespa, Karina, as well as others who were all in attendance for the Fall 2025 Menswear show. As we exited Fondazione Prada, the air was pierced by the shrieks of hundreds of teenage fans, their excitement directed towards Asian idols who have quietly yet undeniably risen to international fame. Despite their relatively low profiles in Western media, these stars demonstrated again that Europe is not the epicenter of everyone’s universe. Indeed, artists from the Global South can attract massive, devoted crowds—often surpassing their local counterparts. With barriers toppling, orange balloons soaring, and an array of cameras capturing every moment, this Sunday in Milan served as a poignant reminder that the Western-centric view of stardom is no longer as pervasive as it once was—and we’re here for it!
(Faux) Fur is here to stay
In 2020, Prada made a pivotal shift by renouncing the use of real fur, aligning with the growing trend towards sustainable fashion. For its Fall 2025 Menswear collection, the brand elegantly reimagined this commitment, incorporating faux fur on lapels, sweater-vest panels, and within the linings of oversized parkas. The collection also featured bold, animal-inspired prints, ranging from cowhide and pony-skin to giraffe patterns, creating a striking juxtaposition of opulence with nature. We believe that this innovative use of faux fur and dynamic motifs will not only gain momentum but also become a dominant trend in the years to come.
@milleworlddotcom Inside #Prada Men’s AW25 #FashionWeek show in #Milan ♬ When You Pass By – Momo Ward
…So are cowboy boots
Nearly every model strutted in cowboy boots, each pair uniquely tweaked. Far from the typical leather Pradas, some boots appeared worn and playfully dyed in bold colors like canary yellow, off-white, and blood orange, or adorned with faded flower power prints. Others looked pristine, as though freshly displayed from the shelf. While we’re still undecided about our fondness for this trend, one thing is certain—there was a style and shade for everyone, from Toy Story’s Andy to Lil Nas X in a potential Old Town Road remake.
Tailoring is a social construct
Prada’s show shifted our perceptions of tailoring, redefining the concept of “dressing up.” Traditional, sharply structured suits and crisp lines were traded in for a relaxed, more deconstructed approach. The collection merged oversized silhouettes with fluidity and movement, offering an effortless yet sophisticated new take on menswear that felt both novel and, at times, utilitarian. Bigger sizes and looser fits emphasized comfort and ease, while still honoring the brand’s signature tailoring codes, evident in elements like tailored suit jackets, pleated trousers, and form-fitting t-shirts.
