Prada Launches A New Online Shop in the UAE

Just in time for the holidays


Looking to cop a new Prada Re-Nylon bag or Luna Rossa sneaker? Prada just made shopping even easier. The Italian luxury fashion house just unveiled its newly revamped e-commerce platform, featuring a dedicated selection of gifts for the holiday season. And it’s available in the UAE. 

The e-retailer highlights the Prada 2020 Holiday campaign, featuring the new Prada Cleo and Prada Galleria handbags, the Vanity compact-bags, Saffiano and nylon travel accessories and a line of Prada jewellery.


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You can also shop Prada’s new iteration of their Adidas collab, the A+P Luna Rossa 21. The sneaker’s innovative design blends sustainability and sport performance through Primegreen technology using high-performance recycled materials.


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The website offers an interactive experience featuring mini-videos, personalized content and paths tailored to the users’ needs. The platform balances both e-commerce and editorial content, for a complete immersion into the Prada universe.

The ‘Pradasphere’ section also takes you on a tour through fashion shows, special projects, campaigns, films, events and locations of the Prada stores.


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