Qasimi Announces Sheikha Hoor Al Qasimi as Creative Director

Keeping it in the family

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Since the tragic news of fashion designer Sheikh Khalid bin Sultan bin Muhammad Al Qasimi’s passing in July, the future of his eponymous label remained uncertain. 

The label just announced that his twin sister, Sheikha Hoor Al Qasimi, will take over as creative director. According to the statement, all creative responsibilities will be managed by Hoor Al-Qasimi alongside Adam Rice, the brand’s head of design. 

“While bringing her artistic sensibility to QASIMI, Hoor will seek to maintain Khalid’s aesthetic, which was centred around the idea of an urban nomad and built upon the pillars of architecture, colour, military details and social-political messaging. She will strive to stay true to this messaging” reads the statement.

The news comes just three months after his passing. Sheikha Hoor is expected to present the Autumn/Winter 2020 collection during the upcoming London Fashion Week Men’s in January. Al Qasimi will present it as Khalid’s last show, in his tribute. 

Her inaugural collection, Spring/Summer 2021 will be showcased in June. This will mark Sheikha Hoor’s first role in the fashion industry. Having been heavily involved in the UAE’s creative scene, however, she is the current director of the Sharjah Biennale, after having founded the Sharjah Art Foundation in 2009, where she continues to serve as its president and director.

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