Companies across all industries are assessing how they can help ramp up the response to the current Coronavirus crisis.
American fashion house Ralph Lauren is the latest to step up, alongside sportswear conglomerate Nike and Italian luxury label Bottega Veneta – who have all joined forces in a bid to curb the negative effects of the pandemic. Ralph Lauren has just pledged $10 million towards aiding the company’s teams and various communities impacted by the pandemic.
“At the heart of our company, there has always been a spirit of togetherness that inspires our creativity, our confidence and most importantly our support for one another. In the past weeks and months, that spirit has never wavered,” said Ralph Lauren, executive chairman and chief creative officer.
“We believe that no matter who you are or where you are from, we are all connected. That is why we are taking significant action to help our teams and communities through this crisis.”
The donation will contribute to the World Health Organisation Covid-19 Solidarity Response Fund. It will also provide financial grants to Ralph Lauren employees in need of emergency assistance.
In a bid to keep its industry alive, Ralph Lauren will dedicate $1 million to the Council of Fashion Designers of America and Vogue Fashion Fund’s A Common Thread fundraising initiative (formerly known as the CFDA/ Vogue Fashion Fund).
“Ralph already means so much to American fashion, which is why his incredibly generous contribution will have such impact — along with all the smaller donations we have received in the short time since we have announced this initiative. I’m overwhelmed — but not at all surprised — by his generosity. In this time of need, American fashion is so lucky to have him,” Anna Wintour, editor in chief of Vogue said of his donation.