By: Dina Abdalla-Umar
This year’s Paris Haute Couture Fashion Week held a number of beginnings and endings. From Dries Van Noten’s 129th and final show in menswear to Demna shutting the door to his controversial time at Balenciaga to decamp as head of Gucci’s menswear design, this year, haute couture was billed for the masses– yes, men included.
One designer who is not going anywhere by pushing out the message of the masses is the Hong Kong, London-based Robert Wun. A self-made graduate of the London College of Fashion, he’s dressed the likes of Cardi B, Solange, Tems, Lady Gaga, and Celine Dion.

Robert Wun Fall 2025 Couture. Supplied
For his most recent collection, titled Becoming, the couturier emphasized sharp and androgynous tailoring, with briefcases shaped as suits that introduced the audience to his use of the human body as a canvas for art. Wun’s incorporation of surreal body horror, dystopia, transhumanistic and dysmorphic elements speaks to the gore representation and horror fairytales seen in Hollywood this past year.
Speaking in juxtapositions, Wun presents beauty in a dark fantasy, combining whimsical, ultra-feminine archetypes– evoking Alice in Wonderland seen in this look and that look. Infusing animalistic elements with technology– feathers, claws, and robot-esque masks— Wun drives home the relationship between horror, nature, and technology.

Robert Wun Fall 2025 Couture. Supplied
But beneath the dystopian surface lies something tender. According to show notes, the Fall 2025 couture offering is as much about anxiety, desire, and transformation as it is about craft. It’s about imagining oneself anew through the act of getting dressed, highlighting fashion’s power to help us become who we want to be, even if only for a moment. Wun’s fascination with the “unfinished” or “half-dressed” speaks to that in-between state: the liminal space where identity is still forming, where beauty and fear coexist.
Globally, we’ve reached a peak with our relationship with technology as most of us alternately scroll past gore and luxury on social media each day. We’re all anxious, and most of us feel an impending doom as climate change and technology creep upend our sense of self. Robert Wun’s ability to tap into these emotions and create a collection so visceral, it reminds us that there is beauty within the madness.

Robert Wun Fall 2025 Couture. Supplied

Robert Wun Fall 2025 Couture. Supplied