Romani is the Label Redefining Femininity

“Art has no limits”

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Having only launched her label a year ago, Haya Jarrar has practically accomplished the impossible with her label, Romani. The brand has quickly managed to become a regional favourite, with everyone from Dina Al Sheikhly to Karen Wazen sporting the Dubai-based brand.

With one quick look at her designs, it’s clear that her rapid rise to the top of the region’s burgeoning fashion scene makes total sense – statement-making is obviously a forte for Jarrar, who’s designs are anything but understated. Think an evening coat with ostrich feather-trimmed sleeves, or a PVC day blazer (that became an instant favourite of shoe designer Amina Muaddi).  When I first launched Romani, it was all about self-expression” Jarrar affirms.

Although the label didn’t launch until 2018, the 26-year-old designer’s design journey began in 2011. Jarrar attended the London College of Fashion before studying interior design at the Inchbald School of Design. But it was during a short stint as a buyer that she gained the confidence to create Romani“I felt I’d learnt enough to finally take the plunge and do it.” She says, “The timing felt right and it was the push I needed. It takes more than creativity to start your own line.”

And now the Jordanian designer is about to drop her third collection, which sees Dubai continue to serve as a constant source of inspiration. “Being based in such a vibrant and cosmopolitan city inspires me. It’s a growing fashion hub,” she says. But her real muses are the people around her. “My main inspiration is beauty,” she adds, “my muses have always been people I engage with. Every person I meet has something beautiful about them which in most cases, they aren’t even aware of.”

As for the future, Jarrar, who is currently in the midst of finalizing her S/S 2020 collection, has a bold vision for Romani’s future, which she assures will be “full of surprises,”, before adding, “I see myself taking the brand to so many places. Even outside the fashion world. Art has no limits”.

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