Fashion is indeed no stranger to the silver-screen industry as both realms can regularly be seen mingling with one another. That said, it is not all that common to see a global fashion house open its own studios, let alone see its outputs be chosen by one of the world’s leading film institutions. Such is the case for iconic luxury label Saint Laurent, which has this week revealed that three films it has produced have been selected to compete at the 77th edition of Cannes Film Festival.
Launched in April 2023, the cinematic arm of the Paris-based fashion company, eponymously named Saint Laurent Productions, was created to bridge the existing gap between the world of haute couture and motion picture. Another axis through which the brand’s current creative director, Anthony Vaccarello, can share his vision and spread his flair, less than twelve months after its official kick-off, three of its co-productions have been shortlisted as part of the prestigious event’s selection. The list is comprised of Jacques Audiard’s Emilia Perez starring Selena Gomez and Édgar Ramírez, David Cronenberg’s The Shrouds featuring, Diane Kruger, Guy Pearce, and Sandrine Holt as well as Parthenope by Paolo Sorrentino with Francesca Romana Bergamo, Stefania Sandrelli, and Luisa Ranieri.
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Since its inception, this marks the second time that a YSL feature has been screened at Cannes. Last year, Saint Laurent Productions had already been invited to premiere A Strange Way of Life directed by Pedro Almodóvar— a feat that only seems to reflect a certain level of artistic maturity that the production house has managed to achieve despite its relatively short-lived existence.
As the festival prepares to roll out its red carpet from May 14-24, it appears that YSL will not only be dressing those who will grace it but will also shine amongst them all while proving that fashion and film are indeed a match made in cinematic heaven.
