Just a few months after Prada tapped Palestinian-Dutch model
Bella Hadid as its first-ever global ambassador, the Italian luxury giant has once again looked to Palestine for its latest face. This time, the honor goes to Saint Levant,
the Palestinian-Algerian musician who has become one of fashion week’s most reliable front-row regulars.
The announcement follows the artist’s appearance at Prada’s Spring 2027 menswear show, staged inside the Deposito at Fondazione Prada in Milan. Seated alongside fellow Prada ambassadors Jaehyun and Troye Sivan, Saint Levant (born Marwan Abdelhamid) looked right at home among the brand’s growing roster of global talent. Though, in fairness, this partnership has been a long time coming.
Back in January, the Jerusalem-born artist made his Prada debut at the house’s Fall 2026 menswear presentation, joining a guest list that included ambassadors Maya Hawke and Louis Partridge. Since then, he has continued his steady climb up fashion’s guest list hierarchy, popping up at shows for Saint Laurent and Dior.
Of course, fashion’s interest in Saint Levant is hardly new. In 2023, he became Dior’s first-ever fragrance ambassador for the Middle East, a milestone that reflected just how quickly his influence was extending beyond music. Since then, he’s evolved into something of a luxury fashion darling, balancing sold-out shows, viral tracks, and increasingly frequent appearances during Fashion Week.
It’s not hard to see why. Between his multilingual music, global fanbase, and effortless personal style, the Galbi singer occupies a space brands are increasingly eager to tap into. With Saint Levant now officially part of the Prada family, the partnership feels like a natural fit: both occupy that increasingly rare space where fashion, culture, and global relevance intersect.
His latest Prada appearance coincided with one of the most talked-about menswear shows of the season. Designed by Miuccia Prada and Raf Simons, the Spring 2027 Menswear collection leaned into ideas of freedom, spontaneity, and youthful optimism. Tiny shorts, lightweight tailoring, sporty outerwear, and colorful floral details gave the collection a sense of ease that felt almost rebellious amid fashion’s current obsession with seriousness.
Now officially part of the Prada family, Saint Levant’s appointment feels like the next logical step. The front-row guest era is over, and the ambassador era has officially begun.