180 never looked so good! This week, Spanish luxury house LOEWE is marking its 180th anniversary, and to celebrate, unveiled a new commemorative campaign photographed by Talia Chetrit featuring a star-studded cast including global and brand ambassadors Julia Garner, Giselle, Kara Wai and Salma Abu Deif.
Abu Deif officially joined LOEWE as the Spanish luxury house’s newest brand ambassador—and the first from the region—in November 2025. As LOEWE’s first ambassador from the region, the Egyptian actress followed in the footsteps of an international roster that includes the likes of Josh O’Connor, Taylor Russell, and Tang Wei.
In the new campaign video and images, the cast showcase some of LOEWE’s most iconic bags, including the Flamenco Clutch, the Puzzle, and the new Amazona 180, reinterpreted by creative directors Jack McCollough and Lazaro Hernandez.
To mark the milestone, the storied house is also unveiling a limited-edition capsule collection, set to launch on Wednesday in select boutiques and online. The offering spans handbags, small leather goods, and ready-to-wear pieces that draw from the brand’s rich creative history. Among its standout details are lion motifs, which appear throughout the collection in the form of beaded embroidery, leather intarsia, leather charms, and even inside the newly introduced Amazona 180 bag.