Saudi Arabia is Getting a Three-Day Music Festival

Could this be the Kingdom’s answer to Coachella?

Over the last year or so, Saudi Arabia has been gearing up to open its borders to international tourists. And by the looks of it, Vision 2030 might happen sooner than we thought.


Last year the Kingdom announced its plan to host Saudia Ad Diriyah E-Prix, the first Forumla E race in the Middle East. And this week the nation announced that the event will also include a three-day music festival—the first of its kind in the conservative nation.


The event, which is also open to tourists from across the globe, is set to be held at the UNESCO heritage site of Ad Diriyah from December 13 to 15 and fans are encouraged to apply for a new electronic tourist visa that will allow them to attend.


Six major artists have been announced to perform at the historic event, with Jason Derulo, Enrique Iglesias, Black Eyed Peas, Amr Diab, David Guetta and One Republic set to make their Saudi debut.


The move comes after a string of announcements the kingdom made in line with Crown Prince Mohammed Bin Salman’s plan to diversify the nation’s economy by shifting its focus towards the tourism industry.

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