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Saudi Creatives Touch Down in PFW With Emerge Pop-Up Event

Saudi’s in Paris

From now until July 1, Saudi Arabia will be showcasing its most up-and-coming talents at EMERGE, a pop-up event taking place during Paris Fashion Week. If you’re in Paris, head to the pop-up, taking place at 8 Rue Des Francs Bourgeos  from 10:00 a.m. to 8:00 p.m. daily, to immerse yourself in and explore Saudi’s fast-emerging fashion industry and wider contemporary arts scene. Fashion designers, artists, and musicians from Saudi Arabia will be at the pop-up store throughout the 8-day event to meet new friends from Paris and around the world.

Brought to life by the Saudi Fashion Commission and MoCX (the Saudi Ministry of Culture’s General Department of Innovation) and in collaboration with the Saudi Visual Arts Commission, the Saudi Culinary Arts Commission, and the Saudi Music Commission, EMERGE will host 15 designers from the Fashion Commission’s Saudi 100 Brands initiative, with a curated selection of designs available to purchase from emerging brands and unique scents from up-and-coming Saudi perfumier, Rashat.

Visitors will also get the chance to connect with several artists from the Visual Arts Commission and buy prints from new Saudi talents.

There will be performances from the Music Commission, including the National Orchestra from 10:00 a.m. to 5:00 p.m. daily, as well as live DJ sets. Meanwhile renowned chefs from the Culinary Arts Commission will show guests a warm Arabian welcome with a taste of the Kingdom’s rich cuisine and refreshing mocktails made out of Taif roses. 

“The Emerge pop-up is an opportunity for everyone in Paris to discover what Saudi creatives have to offer. I look forward to welcoming our visitors to explore one-of-a-kind products, taste authentic Arabian cuisines, and connect with the Saudi story,” says Burak Cakmak, CEO of the Fashion Commission. 

For a little slice of Saudi in Paris, visit 8 Rue Des Francs Bourgeos from 10:00 a.m. to 8:00 p.m, until July 1. 


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