When it comes to fashion, Saudi Arabia is known as the home of the industry’s biggest consumers—and while this has been the case for years, the nation’s political restrictions have kept the fashion scene dull for quite some time, making it difficult for consumers to turn in to creators. But thanks to the Dubai-based Arab Fashion Council, this is all about to change as the city of Riyadh has been chosen to host the first ever Saudi Fashion Week.
The much-anticipated event will run its course over five days with 16 regional and international designers set to show. Roberto Cavalli will be kicking off the event on March 26th, followed by Jean Paul Gaultier the next day. Regional labels are also on the roster, including Saudi’s very own Arwa al Banawi as well as the Lebanese Ready-to-Wear label Basil Soda.
The event will be the first to be organized by the council’s new Riyadh office, spearheaded by none other than HH Princess Noura Bint Faisal Al Saud, who currently serves as the Honorary President.
This marks a pivotal milestone for the kingdom, which has, in recent months, lifted a number of restrictions—notably a 35-year ban on cinemas—proving that the nation is well on its way to becoming a creative hub.
“This is only the first big step,” said HH Princess Noura in a public statement. “Our doors will be open to welcome everyone, the whole world, to be part of this change, and I am looking forward to receiving everyone in Riyadh to witness together the kingdom’s ambitious Vision 2030.”
The event is set to run from March 26th to March 31st.