Selfridges To Welcome First Saudi Beauty Brand On Its Shelves

With spend-whatever’s-left-in-your-savings season just around the corner, those looking to treat a special someone (or perhaps just themselves) to a touch of luxury will be excited to learn that  high-end British department store Selfridges is set to debut its first-ever Saudi beauty brand on its iconic shelves.

For this monumental first, the London-based retailer has invited Moonglaze to showcase its wide range of offerings, marking a significant milestone in pushing Saudi business into global markets. To celebrate the launch of the first Saudi beauty brand at Selfridges, a variety of activations will mark the occasion. From what we know, influencers from across the region will showcase Moonglaze’s latest blush line, which features six distinctive shades—Sway, Mars, Blushed, Princess Peach, 24k, and March—each crafted to suit a range of skin tones.

 

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Available from Dec. 4 both in-store and online, Moonglaze’s collection arrives just in time for the holiday season.

Moonglaze was founded by Saudi influencer and makeup artist Yara Alnamlah eight months ago with two highlighters and a multi-use makeup brush. The brand draws inspiration from a deep-rooted Middle Eastern tradition of honoring beauty, both in nature and in people. In Arabic, the word gamar means “the moon” and is used as a way to describe someone as stunning and radiant, much like the beauty of a full, glowing moon. This poetic expression reflects a long-held cultural appreciation for sharing and celebrating beauty, a spirit that Moonglaze embraces fully.