Beauty

Huda Beauty, Fenty, and Charlotte Tilbury Are Missing From Sephora’s Israel Launch

BYMille Team

September 1, 2026

Sephora is making its way into the Israeli market, but some of the biggest names usually found on its shelves will not be coming with it. The French beauty giant has entered into a temporary resale agreement with Israeli cosmetics retailer Glam42, which began rolling out Sephora Collection products across locations in Tel Aviv, Ramat Gan, and Jerusalem in August. Despite initial reports describing the move as Sephora officially opening stores in the Occupied Territories, the LVMH-owned retailer later clarified that it has “no plans to open stores in Israel,” and that the agreement is limited to the sale of its own Sephora Collection through Glam42.

Since the beginning of Israel’s genocide on Gaza, international brands operating in or perceived to support Israel have faced sustained calls for boycotts. Sephora’s announcement itself quickly became political— after Israeli media reported the retailer was entering the country, Israel’s Foreign Ministry publicly celebrated the news, posting, “Welcome to Israel, Sephora!” Sephora subsequently clarified the limited nature of the partnership.

Perhaps even more interesting than what shoppers will find on the shelves, however, is what they won’t. Huda Beauty, Charlotte Tilbury, and Fenty Beauty are among the major Sephora staples reportedly absent from the Israeli assortment. Rare Beauty will also not be part of the Sephora-Glam42 offering, although Selena Gomez’s cosmetics brand is already available in Israel through a separate route. Israeli pharmacy chain Be Pharm began selling Rare Beauty products at select stores and through its app in August via parallel imports, meaning the products were sourced without an official launch or distribution agreement with Rare Beauty itself.

Huda Beauty’s absence is particularly notable. Founder Huda Kattan has been one of the beauty industry’s most vocal figures on Palestine, repeatedly using her enormous social media platform to speak about Gaza and publicly supporting Palestinian causes. Her position has also generated considerable backlash from pro-Israel groups, including calls for Sephora to stop carrying Huda Beauty internationally. Sephora has continued to stock the brand in other markets.

Fenty Beauty founder Rihanna has also previously donated through her Clara Lionel Foundation to humanitarian organizations responding to the war in Gaza. That said, there is currently no indication that either Fenty Beauty or Huda Beauty personally opted out of the Israeli rollout, and the same applies to Charlotte Tilbury and Rare Beauty.

For now, the offering will center predominantly on Sephora Collection, alongside a smaller assortment reportedly including Benefit, Fresh, and KVD Beauty, all connected to Sephora parent company LVMH, as well as brands including Fugazzi and Born to Stand Out.

Reports suggest the current arrangement is being treated as a test of the market, with the possibility of expanding the assortment later. But with some of Sephora’s biggest draws missing from the shelves, things aren’t exactly off to a flying start.

Huda Beauty, Fenty, and Charlotte Tilbury Are Missing From Sephora’s Israel Launch

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Huda Beauty, Fenty, and Charlotte Tilbury Are Missing From Sephora’s Israel Launch

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