In a country where collaborations drop every other week, it takes a lot to create something that actually stands out. But this UAE National Day, three homegrown names— Shabab Intl, amongst few, and Talabat Mart— decided to do something refreshingly simple, which is to make fashion accessible to literally everyone. The result? A limited-edition T-shirt priced at just 1 AED, which dropped exclusively through Talabat Mart on December 2nd at 10 AM GST. First come, first serve, and designed for the people it’s meant to celebrate.
The idea of selling “the world’s most affordable tee” could have easily slipped into gimmick territory, but not with this trio. Shabab Intl, founded by Iraqi-Canadian multihyphenate Chebmoha, and amongst few, launched by Mike Taylor and Flo Moser in 2013, are two of the UAE’s most influential cultural engines. For years, they’ve shaped what youth culture looks and feels like here. It’s not their first time teaming up—they have collaborated before, dropping hoodies and T-shirts that sold out almost immediately, and the 1 Dirham T-shirt—a washed-black tee with a blown-up, hyper-glossy 1 AED coin stamped across the front, glowing in a spray-painted burst of orange— was no different.
Their approach to streetwear has always been more about community than clout, and this project pushes that ethos to its most literal point. Streetwear, as much as it claims to be for the people, has often been inaccessible to them with limited quantities, high price points, resale culture, and the whole machinery of hype. A 1 AED tee is the opposite of that, serving as a reminder that streetwear starts with, well, the street.
Created by two of the UAE’s most influential independent labels and delivered through an everyday app pushes the culture back toward openness instead of gatekeeping, it also mirrors what is happening globally. Even Ye (formerly known as Kanye West) has been trying to reset the conversation by selling Yeezy pieces for under $100. After years of the brand being associated with sky-high resale prices, he announced plans to make future releases genuinely affordable and widely available.
The drop is almost subversive: a product that costs less than a cup of gas station karak selling out within minutes proving that cultural impact doesn’t need to come with a luxury price tag. People didn’t buy it because it was expensive or aspirational, they bought it because it felt local, communal, fun, and accessible. In a landscape where value is so often determined by cost, this drop inverted the hierarchy and showed that relevance comes from resonance, not from a three-digit price point.
What also makes the Shabab x amongst few x Talabat Mart collaboration even more interesting is the involvement of UAE-based delivery service Talabat Mart. It’s not every day you order groceries, a last-minute charger, and a limited-edition T-shirt from the same app. It feels extremely UAE-coded in the best way possible.
And releasing it on National Day makes the whole thing even more meaningful. It taps into the spirit of what the day truly represents. At a time when global brands often dominate the cultural landscape, there’s something powerful about watching homegrown labels lead the conversation through a project that’s intentionally accessible, intentionally inclusive, and intentionally for the community that raised them. Hypebeasts can keep their sneaker raffles… the rest of us are grabbing a tee with our groceries.