How One Dubai Princess Turned Her Divorce Into a Business Venture

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Shaikha Mahra Mohammed Rashed Al Maktoum, the Princess of Dubai, first made headlines in July by announcing her separation from her husband via Instagram Stories. Now, she’s decided to bottle her separation by way of a newly launched fragrance line, provocatively named Divorce. Yes, you read that right.

In a post shared with her millions of Instagram followers, Shaikha Mahra revealed the brand with a sleek black bottle inscribed with the word Divorce, a clear nod to her much-publicized breakup. The launch video, posted just a day earlier, oozes symbolism, featuring shattered glass, dark petals, and a prowling black panther, setting the tone for this dramatic new chapter.

This launch comes just weeks after the princess made waves with a fierce Instagram post denouncing her ex. “Dear husband, as you are occupied with other companions, I hereby declare our divorce. I divorce you, I divorce you, and I divorce you. Take care. Your ex-wife,” she wrote.

Beyond the headlines, Sheikha Mahra is known as more than a royal. Daughter of His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the UAE and Ruler of Dubai, she’s also a philanthropist, businesswoman, and influential voice. Whether she’s advocating for children of determination, empowering women, or championing local designers, Shaikha Mahra’s impact extends far beyond her personal life—making her a powerful figure in both business and society.

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