As far as creative collaborations go, Supreme teaming up with Pat McGrath might be the most iconic to date.
McGrath, whose eponymous makeup range has a cult following of its own, has long-been a major cog in the hype machine herself. Having tapped superstar model Paloma Elsesser before she landed most major contracts, McGrath has always been known to have her finger on the pulse. And as for Supreme, it goes without saying that the mammoth streetwear brand has single-handedly reconfigured the fashion industry, creating an unparalleled level of hype behind every single product they drop whether it’s a Supreme-branded brick or a new Nike collaboration.
At the beginning of the week, the brand announced their first foray in to the gargantuan beauty industry, and naturally they chose to collaborate with the mother of all makeup: Pat McGrath herself.
SUPREME in MATTETRANCE ⚡⚡⚡ Supreme®/Pat McGrath Labs Lipstick: MatteTrance™ hyper-pigmented lipstick in shade ‘SUPREME’ developed exclusively for @supremenewyork Fall/Winter 2020 https://t.co/JXBkpvMOFQ pic.twitter.com/vxEik6TjU1
— Pat McGrath (@patmcgrathreal) August 17, 2020
Taking to Twitter, McGrath announced: “Introducing Supreme®/ Pat McGrath Labs Lipstick MatteTrance™ hyper-pigmented lipstick in shade ‘SUPREME’ developed exclusively for @supremenewyork”.
The lipsticks are branded with the signature Supreme box logo whilst still being adorned with McGrath’s iconic gold lip emblem on the seal.
Introducing Supreme®/ Pat McGrath Labs Lipstick ⚡⚡⚡ MatteTrance™ hyper-pigmented lipstick in shade ‘SUPREME’ developed exclusively for @supremenewyork Fall/Winter 2020. Sign up NOW at https://t.co/7txsGRCqDK pic.twitter.com/lxp1jLtmkR
— Pat McGrath (@patmcgrathreal) August 17, 2020
The collaboration is one of many that Supreme has had since its inception, with McGrath following in the footsteps of brands like Comme des Garçons, Louis Vuitton, Rimowa, Visvim, Nike, Vans, Playboy and countless others.
Although the release date has yet to be announced, we will keep you posted.
