If you’ve been paying attention, you know that Saudi Arabia is well on its way to the global stage. And Swizz Beatz is making sure he’s taking part in the Kingdom’s journey.
The American rapper and music producer is launching his very own creative agency there. And it’s not his first venture in the nation. He famously already owns a camel racing team in the Middle Eastern nation, and became the first American to win a camel race with his team ‘Kasseem Abu Nasser’ in 2020.
Now his business ventures are hitting the cultural sector with the launch of Good Intentions, a Riyadh-based creative agency. To make it happen, Swizz teamed up with Saudi Arabian creative Noor Taher. Their first gig? A set of installations that was unveiled at F1 Saudi Formula Grand Prix.
“Being from here, this project is very close to my heart,” Taher told TravelNoire. “Saudi is at the forefront of pioneering a creative evolution through so many mediums. Unprecedented times call for unprecedented creativity & innovation, and we are here to make it happen in the most meaningful way possible.”