The Amanqi Edit is a Dubai-operated digital media platform and Instagram hub, curating the finest in contemporary Arab fashion, lifestyle and beauty. Beyond the online world, The Amanqi Edit curate global pop-ups showcasing the best emerging luxury Arab designers from the region, and their tenth edition is not one to miss.
Taking place in the eponymously luxurious Swiss city of Geneva, this August will see six designers exhibit their brands in a temporary pop-up store. The collaboration will be hosted by Geneva-based boutique Rush & Co and will be located in the elegant and multi-functional concept store HerStreet.
The handpicked ready-to-wear designers participating are: Zaid Farouki, W by Whyte and The Letter. They each celebrate contemporary fashion in their own way. Zaid Farouki champions the simple silhouette, his cool and modest designs are highly adaptable and come in various shades and flit between genders.
W by Whyte is the newest resort-label on the block. Chic and minimalist, the Dubai-based brand gives a fresh feel to contemporary womenswear tailoring. Finally, The Letter is the home of luxury leather jackets. With cool graphics emblazoned on bikers, designer Mohammed Rabi, who studied art in San Francisco, picks from Dubai’s taste for style and 70s Americana culture.
Alongside the fashion brands will be a jewellery showcase to complete your ready-to-wear looks. The brands on show will be the incredible Marmari, Jwaher Jewels and usFuur. Marami is both a consultancy agency and showroom (in New York and Paris) for fine jewellery, bringing trendy deconstructed graphic shapes to the luxury stage, featuring campaigns of young Arab women. Jwaher Jewels is a more traditionally Arab brand creating the 18k gold wedding jewels your mother’s been wanting you to wear.
usFuur is a particularly special brand with a cause, dedicated to supporting Syrian refugees. The brand is partnered with grassroots charity organisation Watanili, which receives a percentage from each sale to help support displaced Syrian communities in need. The jewellery itself is super cool, very contemporary and also sustainably made. Shipping internationally, it’s fine jewellery with a fine purpose.
Although The Amanqi Edit focuses mainly on fashion and accessories, the platform will soon add to its beauty section, which will be seen in their next pop-up set to take place in their home of Dubai.
The Amanqi Edit pop-up, HerStreet, Geneva from August 15 to 20