Since its launch in 2017, Dubai-based retailer The Modist quickly became the go-to destination for all-things luxury in modest fashion, capturing the attention of women across the globe with its carefully curated selection of luxury brands.
This summer, the retailer is going offline for the first time by opening a pop up at luxury outlet Bicester Village. The six-week pop-up will open its doors on August 12, putting on display an exclusive edit of the retailer’s luxury brands, from Haider Ackermann to Self Portrait, as well as collections from its in-house brand, Layeur.
“We are delighted about the collaboration with Bicester Village, a pioneer in creating retail experiences that reflect their understanding of the customer, and we are excited to expand our community through them. The Modist is dedicated to offering an elevated and relevant experience to modest dressers globally across their diverse backgrounds, and our pop-up at Bicester Village will embody that,” said Ghizlan Guenez, The Modist’s founder and CEO in a statement.
The move marks the first time The Modist has set up shop in Europe. It’s also the first time Bicester Village has invited an online retailer to its shopping centre in Oxfordshire. The Modist joins the likes of Aquazzura and Delpozo for Bicester’s summer pop-ups.
“Ghizlan Guenez’s game-changing vision has captured the attention of a generation, with women across the globe embracing the elegance of dressing modestly,” said Desirée Bollier, chair and chief merchant at Value Retail Management, Bicester Village’s parent company, in a statement before adding, “We are thrilled to be welcoming The Modist’s first European boutique; the pop-up will allow our international guests the chance to discover The Modist’s unique edit of the world’s most exciting brands who are quietly leading the charge in modest fashion.”