The Modist Unveil Their First In-House Label

Made with modesty in mind

After their launch in 2017, The Modist quickly became the go-to shopping destination for the region. Following a hugely successful first year, the luxury fashion platform has just announced the launch of their first in-house label, Layeur.



The new label is designed with modesty in mind, featuring versatile pieces using vintage-inspired prints—from button down maxi dresses that can also be worn as lightweight dusters to silk shirts made both long-sleeved and sleeve-less.


The Modist


In a statement, Ghizlan Guenez, The Modist’s founder and CEO, stressed the importance of having wardrobe staples that are versatile in nature, particularly in the region—adding that the label was created with their consumers in mind: “We really listened to our customers, considering their needs and desires when approaching design, from the opacity, weight and cut of the fabric ensuring women get the coverage they need whilst also the fashion and comfort that fuels how they feel.”


Layeur is available online now at

Share this article

Related stories