Ramadan Nights Just Got More Stylish Thanks to the Gucci Nojum Collection

Gucci’s new Ramadan capsule is here

Tapping into the general euphoric spirit of Ramadan, Italian luxury label Gucci has launched a special fashion collection to celebrate the holy ninth month of the Islamic calendar. The Gucci Nojum collection—“nojum” meaning “stars” in Arabic—marks Sabato De Sarno’s first Ramadan offering for the house since taking over as creative director in 2023. With an emphasis on elegance, fluidity, and soft luminosity, the capsule is a nod to the cherished traditions of the season while seamlessly aligning with Gucci’s contemporary aesthetic.

The Gucci Nojum collection black dress

Available exclusively in stores across the Middle East, the collection is a study in understated opulence. Floor-length dresses, flowing separates, and statement accessories are rendered in a dreamy palette of pastel pink, rose gold, and silver—tones that evoke the glow of lantern-lit nights and moonlit suhoors. Some of Gucci’s most iconic handbags, including the Jackie Notte mini bag and Diana mini tote, have been given a Ramadan-ready makeover, shimmering in iridescent finishes that catch the light with every step. Delicate embellishments and metallic accents further enhance the collection’s refined yet celebratory feel, making it an effortless choice for suhoor gatherings, post-iftar soirées, and the festive moments leading up to Eid.

The Gucci Nojum collection kaftan

Shot by UAE-based photographer Prod Antzoulis, the campaign was set in Sharjah, a city known for its rich cultural heritage and stunning architecture. Featuring a cast of regional models, the visuals showcase the collection’s elegance while also reflecting the diversity and vibrancy of the Middle East.

Gucci’s Ramadan capsule highlights the increasing attention global luxury brands are giving to key markets like the Middle East, where demand for exclusive, culturally relevant collections continues to grow. With this release, Gucci solidifies its presence in the region, offering designs that blend the brand’s signature sophistication with the traditions and celebrations of Ramadan, ensuring that every piece feels both timely and timeless.

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