What better than spending your days tanning under the Laguna Beach sun? With Stüssy’s new fragrance you won’t even need to book a flight. The streetwear label has unveiled its Laguna Beach Eau de Toilette in collaboration with Comme des Garçons Parfums and it’s everything you’d expect a Californian summer smells like.
The fragrance is inspired by the coastal city’s mood, essence, and lifestyle. An organic scent that mixes natural marine freshness, moss, and atlas cedar with white solar flowers, the new release is bottled up in a minimalist clear flask adorned with a black Stüssy logo.
The Eau de Toilette is an homage to the brand’s heritage, which was established in Laguna Beach in 1980, where founder and godfather of streetwear Shawn Stüssy was surfing and creating his own boards for friends and locals in the resort city.
Missing the soft hazy summer days and long beach walks under the sun? Laguna Beach is your new must-cop.
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Photography: Tyrone Lebon
Art Direction: Edward Quarmby