Fashion

The Week In Chic: All the Fashion News You Might Have Missed (July 25 – 31)

BYMille Team

July 31, 2026

Missed out on the fashion chatter this week? We’ve got you covered. Every week, our inbox is flooded with hundreds of press releases, but we made it our mission to sift through all the noise so you don’t have to. Here’s your quick recap of all the key fashion news from July 25 to 31 2026, served up in bite-sized pieces so you can catch up fast…

DYSTINCT Fronts PUMA Middle East’s First Regional Suede Campaign

PUMA Middle East has tapped Moroccan-Belgian artist DYSTINCT to front its new “Never Not Suede” campaign, marking the brand’s first regional artist partnership. Celebrating the Suede’s enduring cultural legacy since its 1968 debut, the campaign explores the three worlds that have shaped DYSTINCT’s identity: music, fashion, and football, each paired with a different Suede colorway. Alongside the musician, PUMA is also spotlighting dancers, skaters, DJs, graffiti artists, and fashion creatives from across the Middle East.

Ferragamo Turns Its Shoe Obsession Into Surreal Art for Fall/Winter 2026

Ferragamo is leaning into its rich footwear heritage for its Fall/Winter 2026 campaign, reimagining the house’s long-running fascination with shoes through a surrealist lens. Shot by photographer Johnny Dufort, the campaign stars models of the moment Anok Yai, Jingyu Huang, Ning Chang, Vittoria Ceretti, and Thibaud Charon, with contemporary artist Willie Cole’s iconic 1994 shoe sculpture serving as a throne for Yai. The collaboration builds on creative director Maximilian Davis’ ongoing exploration of Surrealism and Dadaism, transforming Ferragamo’s signature motif of shoes into something at once playful, artistic, and unmistakably modern.

Burberry Celebrates 170 Years With an Exhibition at the V&A

To mark its 170th anniversary, Burberry is partnering with London’s V&A Museum for The Burberry Trench: Crafting an Icon, a free exhibition running from Sept. 21, 2026, to Jan. 3, 2027. Hosted in the museum’s rarely seen Prince Consort Gallery, the display traces the evolution of the trench coat from Thomas Burberry’s invention of gabardine in 1879 and its military roots to its status as one of fashion’s most enduring design icons. Alongside archival pieces, visitors can explore the craftsmanship behind the coat’s signature details before ending with 19 runway interpretations by designers including Daniel Lee and Christopher Bailey. The exhibition also serves as a preview of The Burberry Gallery, a permanent V&A fashion space supported by the British house, set to open in autumn 2028.

Versace Mines Its Archive for Fall/Winter 2026 Campaign

Versace is looking to its past to define its future with Versace Obsessed, Chapter II, the house’s Fall/Winter 2026 campaign. Shot by longtime collaborator Steven Meisel, the cinematic campaign blends archival imagery, vintage fashion magazines, and previously unseen objects with the new collection, creating a dialogue between the house’s heritage and a new generation. Reflecting the enduring codes established by Gianni and Donatella Versace, the collection revisits the brand’s signature mix of glamour and edge through Medusa motifs, Greca detailing, leather, and gold, proving that Versace’s maximalist DNA remains as unmistakable as ever.

Longchamp Is Launching Its First-Ever Art Festival

Longchamp is deepening its longstanding ties to the art world with the launch of the Longchamp Art Festival, a new public event taking place in Paris from Sept. 4-6, 2026. Conceived by creative director Sophie Delafontaine and performing arts curator Olivier Bassuet, the festival will bring together around 30 international artists across visual art, design, dance, music, performance, and digital art, all exploring the theme of movement. Held in the heart of the Marais and free to attend with registration, the festival builds on the French house’s decades-long commitment to championing contemporary creativity, positioning Longchamp as more than a luxury label, but an active patron of the arts.

Maria Grazia Chiuri Wants FENDI to Think Less About ‘Me’ and More About ‘Us‘

Maria Grazia Chiuri is making her FENDI debut with a message that feels surprisingly timely: “Less I, more us.” For Winter 2026, the newly appointed creative director turns away from fashion’s obsession with individualism in favor of collaboration, community, and the legacy of the five Fendi sisters who built the Roman house. The collection blurs the boundaries between menswear and womenswear, embraces clothes that move with the body rather than dictate it, and champions a wardrobe rooted in real life, desire, and shared experience. If this is Chiuri’s opening statement, it’s clear she’s less interested in spectacle than in redefining what luxury can stand for.

Zendaya Caps Off Her Spider-Man Press Run in Mouawad Diamonds

Zendaya has been on an undeniable fashion streak throughout the Spider-Man: Brand New Day press tour. After turning heads into two standout couture looks by Saudi designer Ashi Studio, the actor switched gears in London, letting her jewelry take center stage. She completed her Tamara Ralph Couture dress with Mouawad’s Majestic Diamond Suite, featuring 46.55 carats of D–F color, FL–VS2 clarity diamonds set in 18-karat white gold. Previously worn by Madonna during her Confessions II press tour, the suite has quickly become one of the jeweler’s signature high jewelry creations, proving that Zendaya’s press-run wardrobe is as much about statement jewels as it is about headline-making couture.

In Other Zendaya News, She’s the New Face of Prada Paradoxe

As if dominating the Spider-Man press tour wasn’t enough, Zendaya has another major fashion win to add to her résumé. Prada Beauty has tapped the actor as the new global ambassador for Prada Paradoxe, fronting a new campaign directed by Moonlight filmmaker Barry Jenkins. Her debut coincides with the launch of Prada Paradoxe Sweet Chemistry Eau de Parfum, a fruity-floral fragrance blending blackcurrant syrup, orange blossom absolute, and a creamy neroli milk accord. It’s a fitting partnership for the actor, whose shape-shifting style and refusal to be boxed into one aesthetic have made her one of fashion’s most compelling chameleons, perfectly mirroring the “impossible to define” ethos at the heart of Prada Paradoxe.

Jimmy Choo’s Fall 2026 Campaign Is Pure Fashion Fantasy

Shot inside Milan’s Palazzo Gallarati Scotti, where the collection first debuted during Fashion Week, Jimmy Choo’s new Fall 2026 campaign stars model Africa Garcia in a cinematic series that imagines a dreamlike version of creative director Sandra Choi’s design studio. This season, the spotlight falls on boots, which Choi describes as the collection’s defining piece, paired with couture-inspired florals, rich textures, and artisanal finishes that nod to the house’s 30-year heritage. Beyond the campaign imagery, Jimmy Choo is also pulling back the curtain with a series of craftsmanship films celebrating the Florentine artisans behind each design.

Jonathan Anderson Gives Dior’s Toujours Bag a Slouchier Sister

Jonathan Anderson is continuing to put his stamp on Dior’s accessories, this time with a fresh take on the Dior Toujours. Unveiled as part of the House’s Winter 2027 women’s collection, the new Toujours Hobo trades rigid structure for soft, rounded curves without losing the details that make it unmistakably Dior, from the signature cannage quilting to the CD Lock clasp and dangling “D-I-O-R” charms. Spacious enough for real life and designed to be carried by hand or over the shoulder, it feels like Anderson’s answer to fashion’s growing appetite for luxury that doesn’t require sacrificing practicality. If oversized totes defined the past few seasons, this could be the slouchy carryall poised to take their place.

The Week In Chic: All the Fashion News You Might Have Missed (July 25 – 31)

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The Week In Chic: All the Fashion News You Might Have Missed (July 25 – 31)

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