Who said diamonds are strictly a girl’s best friend? American fine jewelry label Tiffany & Co. has just announced the launch of its newest collection of jewelry that celebrates gender neutrality, inclusivity, and togetherness. The brand’s first genderless offering in its nearly 200-year-history includes a bracelet that takes the form of a lock and aims to serve as a visual statement to the personal bonds we have and enjoy with others.
Striking in its awe-inspiring beauty, the Tiffany Lock is a streamlined, elongated bangle that comes in 18K yellow, white, or rose gold, or encrusted with diamonds. The creation dives back into the brand’s archives and past designs with the addition of the padlock motif, which has a long history with the brand, to give it a fresh and contemporary update. For the 21st century iteration of the accessory, the bracelet will be coupled with a clasp that features an innovative swiveling mechanism that echoes the functionality of a padlock.
“Tiffany Lock is an elegant interpretation of an archival functional design,” said Alexandre Arnault, Executive Vice President, Product and Communication, Tiffany & Co. “Defined by modern, clean lines, and a breakthrough clasp mechanism, Tiffany Lock represents an exciting new pillar to our diamond and gold jewelry offering. We are thrilled to unveil our latest icon.”
Now available to purchase online on the jeweler’s website and set to debut globally in stores starting from September, the four bracelet styles will range from $6,800 to $32,000 with additional designs launching at the beginning of the new year.
