Saudi Arabia’s fashion scene has undergone an impressive transformation since 2020, evolving into a buzzing hub for fashion shows and exhibitions, and women are playing a big role. Initiatives such as Riyadh Fashion Week (RFW) and Saudi 100 Brands— spearheaded by the Saudi Fashion Commission— have played a pivotal part in showcasing local brands and attracting international attention. This burgeoning landscape has not only nurtured local talent but also caught the attention of global buyers and the international fashion community, positioning the Gulf country as an exciting new frontier for fashion. As the industry continues to flourish, here are some noteworthy Saudi brands helmed by Female Saudi fashion designers that are making their mark.
Abadia by Shahd Al-Shehail
Saudi fashion designer Shahd Al-Shehail has cemented her place among female Saudi fashion designers with a label that seamlessly blends innovation and deep-rooted tradition. In a groundbreaking milestone, Abadia became the first Saudi brand to feature on luxury e-tailer Net-a-Porter. Co-founded with her aunt Naeema Al-Shehail, the label’s name blends the Arabic words for timelessness (“abadi”) and desert (“badiah”), symbolizing its ethos. Abadia’s mission centers on empowering Saudi female artisans by incorporating traditional crafts such as sadu weaving and naqda embroidery into its designs. Sustainability is also a cornerstone of the brand, with a commitment to using luxury deadstock materials and ethically sourced leather. Having debuted on the sidelines of Paris Fashion Week in 2018, Abadia’s creations have adorned the likes of Queen Rania of Jordan and singer-songwriter Alicia Keys.
APOA by Mashael Khalid Al-Saud, Nourah Abdulaziz Al-Saud, and Sarah Naif Al-Saud
Riyadh-based jewelry brand APOA (A Piece of Art) lives up to its name. Founded by Princesses Mashael Khalid Al-Saud, Nourah Abdulaziz Al-Saud, and Sarah Naif Al-Saud, the homegrown label is rewriting the rules of luxury accessories. The brand, launched in 2023 by a group of female Saudi fashion designers, draws inspiration from Saudi culture, architecture, and nature, with each collection narrating a unique story or “chapter.” Its debut collection paid homage to the Kingdom’s pearl-diving heritage, while the latest celebrates “women on the go.” Design ideas stem from the trio of founders, with technical execution handled by a Barcelona-based designer and Italian ateliers. APOA’s ascent has been marked by milestones like its inclusion in the Saudi 100 Brands initiative and winning the prestigious Fashion Trust Arabia Prize in 2024.
KAF BY KAF by Kawthar Alhoraish
Founded in 2019 by architect-turned-designer Kawthar Alhoraish, KAF BY KAF merges bold architectural principles with a passion for storytelling through fashion. Self-taught with mentorship from the Saudi fashion designer Kholod Alahmed, Kawthar’s vision reshapes traditional aesthetics by experimenting with materials and innovative techniques. Her designs often feature intricate print and pattern work, blending traditional Saudi motifs with contemporary forms. Known for her meticulous attention to detail, Kawthar’s creations strike a balance between form and function. Recognized as the Ready-to-Wear Women Designer of the Year, Kawthar’s work continues to push boundaries, earning her a nomination for the Fashion Trust Arabia Award and establishing KAF BY KAF as a brand to watch.
Kallyah by Nora Aldamer
Nora Aldamer launched Chador in 2013 now known as Kallyah, infusing modern sophistication into traditional Saudi fashion. With no formal design background, Aldamer’s vision has earned accolades like the Jeddah Vogue Fashion Experience Award. Known for streamlined silhouettes and high-quality fabrics sourced internationally, Chador’s collections offer a contemporary take on heritage designs. The brand’s modern elegance has captured global attention, with plans to showcase its collection in Milan next season.
Atulier by Samar Nasraldin
Born into an artistic family in Jeddah, female Saudi fashion designer Samar Nasraldin’s journey in fashion began with studies at Jeddah’s Millennium Institute of Technology and London’s Central Saint Martins. Her brand, Atulier, launched in 2014, reflects her experimental approach to shapes and textures. Drawing inspiration from her Saudi roots and international experiences, Nasraldin’s designs challenge conventions with innovative forms and materials, earning her recognition in the regional fashion scene.
Daneh by Daneh Buahmad
Founded in 2010, Daneh Buahmad’s label Daneh brings an international sensibility to Middle Eastern fashion. With a background in computer science and design training at Central Saint Martins, Daneh’s urbanwear blends practicality with elegance. Her modern, laid-back designs cater to Middle Eastern women, offering flattering yet functional pieces that resonate with contemporary lifestyles.
Haifa Fahad
Known for her edgy, fearless approach, Haifa Fahad has redefined the traditional abaya with modern flair, solidifying her place among female Saudi fashion designers. Her designs, often minimalistic yet adorned with glamorous embellishments, challenge conventions while remaining deeply rooted in Saudi heritage. Striking a perfect balance between elegance and rawness, her eponymous brand stands out in the ever-evolving Saudi fashion landscape.
Mashael Alrajhi
Riyadh-based designer Mashael Alrajhi founded her atelier in 2013, creating pieces that merge minimalism with artistic innovation. Her collections feature textured surfaces and monochromatic palettes, reflecting her conceptual approach to fashion. Selected to represent Saudi Arabia at London Fashion Week, Arajhi’s designs embody a thoughtful blend of heritage and contemporary aesthetics.
Haal Inc. by Nouf Hakeem and Mariam Bin Mahfouz
Haal Inc., founded by Nouf Hakeem and Mariam Bin Mahfouz, reimagines the Saudi abaya with a modern, luxurious twist. Inspired by their heritage, the label’s name pays homage to cardamom, a staple in Saudi culture. Their use of fine fabrics and neutral tones creates a refined yet contemporary aesthetic, earning them a legion of loyal clients.
Mona Alshebil
Specializing in minimalist, sustainable fashion, Mona Alshebil’s designs seamlessly fuse traditional Saudi heritage with striking modern elements. Her ready-to-wear collections reflect a commitment to sustainability and innovation, positioning her as a pioneer in the evolving Saudi fashion industry.