With holiday travel season fast approaching, it’s time to upgrade your packing game—and TUMI’s latest global flagship store at Dubai Mall couldn’t have arrived at a better moment. The store, now the largest TUMI retail space in the Middle East, was inaugurated by none other than British F1 racer Lando Norris, TUMI’s brand ambassador and a McLaren ambassador. If there’s anyone who understands the need for performance and precision, it’s a Formula 1 driver.
At a sprawling 1,646 square feet, the newly expanded flagship is a visual spectacle. The façade alone is a showstopper, designed with sleek metal waves that mimic movement and travel—the very essence of TUMI. The iridescent, almost floating effect of the polycarbonate structure makes it impossible not to stop and stare. Whether you’re rushing to your next shopping spree or casually strolling through the mall, this store demands attention.
Once you step inside, you’re greeted by TUMI’s first-ever “Manifest Concept” video wall—a cinematic display that stretches throughout the store, bringing the brand’s innovation to life. The interior feels like a chic, gallery-inspired haven, complete with elevated flooring, polished stainless steel details, and cozy seating areas. It’s the kind of space that invites you to linger, browse, and—let’s be honest—probably leave with a monogrammed bag or two.
Speaking of monogramming! This store is the only TUMI location in Dubai offering this personalized service, making it the perfect destination for gifting (Christmas is around the corner!) Whether you’re shopping for a jet-setting loved one or treating yourself (because why not?), the flagship has all the brand’s signature collections, including the iconic 19 Degree, Alpha Bravo, and Voyageur lines.
Victor Sanz, TUMI’s Creative Director, sums it up perfectly: “Our goal is to inspire with concepts that highlight our innovation in design and materials, bringing these elements to life at the intersection of travel, fashion, function, and architecture.”
